Training data is bought by AI labs and data buyers — frontier model developers, enterprise AI teams building domain models, and data providers that supply them.
The buyer landscape
Public reporting identifies several categories of buyers:
- Frontier AI labs — developers of large foundation models, signing the largest reported licensing deals (Reuters).
- Enterprise AI teams — companies building models for their own domain, needing domain-specific data.
- Data providers — firms that aggregate and supply data to AI developers.
What they share
All three need data with provenance, rights and realism — and all three are documented in public reporting as paying for it.
How SourceX works with buyers
SourceX transacts with AI labs and data buyers on behalf of the companies it works with. Individual companies do not need to find or negotiate with buyers themselves.
What this means for partners
You never need to identify or contact a buyer. Introduce a qualifying company — typically 50+ full-time employees at peak — and SourceX handles the transaction. If a deal closes and SourceX collects its fee, you earn 25% of that fee, up to $100,000 per company.
Refer a company · How rewards work
Common questions
Who typically purchases training data for AI?
AI labs and data buyers, including frontier model developers, enterprise AI teams building domain models, and data providers, typically purchase training data. These entities are documented in public reporting as paying for this data.
What do training data buyers look for?
All training data buyers need data with provenance, rights, and realism. These are shared requirements across frontier AI labs, enterprise AI teams, and data providers, as highlighted in public reporting regarding data purchases.
How does SourceX work with data buyers?
SourceX transacts directly with AI labs and data buyers on behalf of the companies it partners with. This approach means individual companies do not need to identify, negotiate, or engage with buyers themselves.
How do partners earn rewards from SourceX?
Partners earn rewards by introducing qualifying companies, typically those with 50+ full-time employees at peak. If a deal closes and SourceX collects its fee, partners earn 25% of that fee, up to $100,000 per company.
