The company introduction hidden in an LP's operating network: a five-part discussion guide for asking an LP about the companies they run, chair or advise, with the fund left out of the conversation and each company's CEO left to decide

Short answer

Many limited partners are also operators. They chair a family company, sit on outside boards, run a division or meet monthly with a group of fellow CEOs. Any company in that operating network can be introduced to SourceX if it passes the published screen and its CEO wants the conversation. Raise the subject with the LP only in a conversation whose non-investment purpose you state first, held apart from fund business, and let the LP decide whether to mention it to the CEO. Unless the LP is that company's CEO, the LP never decides for it.

Visual briefFull-size diagram
A horizon line splits one Illustrative LP's relationships. Above it sits the fund commitment, with reports and the annual meeting, tagged not the route for this ask. Below it four operating ties branch from the LP: a family distributor the LP chairs, an outside board seat and a CEO peer group, each tagged CEO decides, and the LP's own company, where the LP is the CEO, tagged LP decides as CEO.
Illustrative LP. Ties and labels follow the discussion guide and role table on this page; no real person or company.

The opportunity is easy to miss because a fund meets its LPs in the investor role: commitments, reports and annual meetings. The same person's operating life rarely comes up, and when it does, it is usually small talk nobody writes down.

Two relationships with one LP

The fund relationship exists so the LP can invest and monitor the investment. The operating relationships exist for reasons that have nothing to do with your fund: the LP's family business, the boards they joined, the company that employs them, the peers they trade notes with. This page is about the second set, and the discipline is never letting it borrow from the first.

SourceX's screening page points in the same direction. It says the useful venture channel is often wider than the funded portfolio, and among the places it names are "LP-owned businesses." None of its screening checks mentions funding, so an unglamorous company owned by one of your LPs faces exactly the same tests as a celebrated startup: 50 or more full-time employees at peak with contractors excluded, years of records the company created, the rights to license them and a CEO who authorizes the discussion.

LPs differ in how close they sit to operating companies. ILPA describes a membership that spans endowments, family offices, public and corporate pensions, foundations, insurers, investment companies, development finance institutions and sovereign wealth funds (our paraphrase). A family office may still own the business that made the family's wealth; a person who represents a corporation's investment arm works inside an operating company; an endowment's investment officer may hold no operating role at all. The guide below finds out which case you are in without asking for anything confidential.

The opposite path, an LP trying to reach the fund's own portfolio companies, is a different question, covered in whether a limited partner can contact portfolio companies.

The LP-network opportunity discussion guide

Use it in a conversation set up for this purpose, never as an agenda item in a fund meeting. Each part has a job, a line you might use, what to listen for and a reason to stop.

PartIts jobA line you might useListen forStop if
1. Purpose firstState that this is not about the fund"This has nothing to do with the fund or your commitment. I wanted to ask about the companies you're involved with outside it."Whether the LP is willing to talk about that side at allThey steer back to fund matters, or the topic feels out of place in your relationship
2. RolesFind operating ties, at the level of roles only"Which companies do you run, chair or advise?"CEO, chair, director, family shareholder, adviser, peer group memberAnswering would mean telling you something confidential
3. Fit facts the LP knows firsthandCheck the public-level screen"Roughly how many full-time people did it employ at its largest, and how long has it operated?"Facts the LP knows, not estimatesOnly a guess is on offer; leave the fact unknown
4. Who decidesName the CEO"Who runs it day to day, and would they want to hear about this from you?"A named CEO and the LP's honest read of whether to raise itThe LP offers to decide for the company or to send material
5. Interest and the exitSay who could be paid and make saying no easy"If its CEO talks to SourceX and the company licenses data, SourceX could pay me a referral reward. The company's payout would be the same either way, and a no from you changes nothing between us."Yes, not now or noAny hesitation; record a no and drop it

Part 5 rests on section 4 of the terms, which says SourceX pays any reward on its own, never by deducting it from what the company was agreed to receive; the company gets the same amount with or without a partner. Say it in those plain terms, and promise nothing else. The sample Channel Partner Agreement's section 7.1 says a partner is not SourceX's agent and may not commit SourceX to prices, licenses or payouts, which rules out any remark about what a company might earn.

What you never ask an LP for: records, samples or exports; logins; headcount spreadsheets or board packs; anything taken from the fund's own reports; a view on whether a company qualifies; or a decision on a company's behalf. The agreement's section 4.2 gives a partner no authority to share a company's records or personal information, and nobody gathers company data for SourceX at any stage. What passes from the LP to you is a company's name, its CEO's name and, later, the CEO's own yes.

Method note. The five parts come from SourceX's terms and screening page and the sample agreement, all read on 2026-10-27, and from ILPA's description of its membership. They are this page's design. No data on how LPs respond to them has been published, so treat the guide as a starting script to adapt.

Who can reach the CEO, and who decides

Part 4 usually resolves into one of five situations. Under SourceX's program the company's CEO authorizes a licensing discussion and signs for it.

The LP's role at the companyWho decides for the companyWho asks the CEO
The LP is its CEOThe LP, acting as CEONobody else; the LP decides in that capacity, still apart from fund business
The LP chairs the board; someone else is CEOThat CEOThe LP, only if they choose to
The LP holds an outside board seatThat company's CEOThe LP, only if they choose to
The LP works in a corporation's investment armThe corporation's CEOThe corporation's own relationship owner, never you directly
A member of the LP's CEO peer group runs itThat member, as CEOThe member hears from the LP and answers for their own company

Two ownership facts change the answer. If the company is being acquired, its own CEO decides until closing and the acquirer's CEO decides after. And a parent with its subsidiaries counts as a single referred company, so the USD 50,000 floor on the first qualifying transaction applies once across the group, which matters when the LP's family group holds several businesses. To map the LP rows next to the rest of your network, the network opportunity worksheet and the five-ring network map both have room for them.

Three LPs, three conversations (Illustrative)

Illustrative. Generic people and companies, invented facts, no outcomes implied.

A. A family-office LP. The family still owns a 380-person industrial distributor with 30 years of order and service records, run by a professional CEO; the LP chairs its board. Parts 1 to 4 go smoothly. In part 5 the LP says they will mention it to the CEO at the next board dinner and tell you either way. Before that dinner, you and the LP agree in writing who would submit the introduction if the CEO says yes. The family office overview covers that relationship from the LP side.

B. A corporate LP's representative. The person you know works in a manufacturer's investment team. In part 2 they mention the corporation's claims operations. Part 4 shows the decision belongs to the corporation's CEO and the path runs through an internal relationship owner you have never met. You give the representative a two-line summary to pass on and do nothing further unless that owner writes back.

C. An endowment LP. The investment officer holds no operating roles. Part 2 ends the conversation. You note "no operating ties" and never raise the topic with this LP again.

Keeping fundraising, endorsement and compensation apart

  • Fund business stays out. No mention of fund updates, performance, a future fund or the LP's commitment in the same meeting, message or call. The LP's help, or refusal, must never look connected to their standing with your firm. How to word and time the request itself is the subject of asking an LP for an introduction without an investment ask.
  • No endorsement is implied. The LP mentioning SourceX to a CEO is not SourceX endorsing the LP or the fund, and your fund's interest says nothing about whether the company fits. Nobody may suggest that a company qualifies, gets preferential treatment or has access to anything others do not.
  • Compensation is disclosed and single. Only one partner can be credited per company: the first valid introduction within the 90-day attribution window, once the company files a verified application. Whoever submits must have signed the Channel Partner Agreement first. Agree in writing beforehand whether the LP registers and submits or you submit with the LP's consent, and record it in your permission log.

Where this guide can mislead

  • Goodwill is finite. Every question about an LP's private life spends some of the relationship. No data on how LPs react has been published; record each reaction and stop asking any LP who shows reluctance.
  • LP identities are confidential. Never tell one LP, a CEO or a colleague outside the relationship which other LPs are in the fund.
  • Many LPs have no operating ties. For institutional LPs, case C may be the usual result, and the guide's yield may be low.
  • Demand is decided in review. Whether SourceX needs a given company's records, and whether those records are the company's to license, is settled in SourceX's review, not in the conversation.
  • Our thesis is untested. We think LP operating networks hold companies that pass SourceX's screen more often than an early-stage portfolio does. To test it, count over two quarters: conversations held, LPs who described operating ties, companies where all known fit facts pass and CEOs who asked for an introduction.

More relationship guides are in the guides library.

Next step

Refer a company. No cap on rewards. Default reward on a company's first qualifying transaction: the greater of $50,000 plus 5% and 15% of Actual Supplier Payout, with no cap; further qualifying transactions first agreed within 12 months of the first Closing pay 15%. Eligibility and payment conditions apply, including the USD 100,000 Minimum Transaction, and a signed Schedule A or addendum can differ. A lead, meeting or signature alone does not trigger payment.

If part 4 of a conversation ends with a named CEO who wants to hear more, register as a partner and sign before anyone submits, check the company against who qualifies and read the program terms with the LP so both of you know who would be credited.

Asking LPs about their operating companies is referral work; anyone assessing SourceX itself as a possible investment can request materials on SourceX's investor page, as a separate step.

This article is for information only and is not an offer to sell or a solicitation of an offer to buy securities. Any offering by SourceX is made only to verified accredited investors through its offering documents.

  1. Step 1Share your linkSend your personal link to a company you know.
  2. Step 2Company appliesThe company applies itself at /apply.
  3. Step 3Company signs and is paidThe company signs, delivers its data and is paid by SourceX under its agreement.
  4. Step 4You get your rewardthe greater of $50,000 plus 5% and 15% of the actual supplier payout, with no cap. A reward becomes payable after SourceX has paid the referred company under its signed agreement and the payout conditions in the program terms are met, including finance approval and your tax and payment details.

Common questions

Should the fund's LP list be used to decide whom to ask?

Use it only to know who your own LP relationships are, and never share one LP's identity with another LP or with a company. The guide works from what an LP chooses to tell you about their operating life in a conversation, not from fund records or reports.

If an LP is the CEO of the company, do they still need to go through the guide?

Yes, because the separation from fund business still matters. The difference is that part 4 resolves at once: as CEO they decide for that company, so you are speaking with them as a company's chief executive, not as an investor in your fund.

Can an LP be paid for introducing a company?

Only if the LP registers as a SourceX partner and signs the Channel Partner Agreement before submitting, and only one partner can be credited per company. Agree in writing, before anyone contacts the CEO, whether the LP submits or you do with the LP's consent.

Sources

  1. refer.sourcex.si/terms
  2. refer.sourcex.si/who-qualifies
  3. sourcex.si/documents/partner/SourceX_Channel_Partner_Ag…
  4. ilpa.org/about
  5. sourcex.si/investors

Free resources

Know a company with valuable proprietary data?

Become a referral partner, get your link and introduce the company’s CEO (in an owner-run company, usually the owner). Referral partners can join from most countries. We can't work with partners in countries or regions under U.S. sanctions or on U.S. restricted-party lists. The companies you introduce should be based in the U.S., Canada and the EU, or in the UK, Australia, New Zealand, India, Singapore, South Africa, Latin America, the UAE and Saudi Arabia with at least 70% of their data in English.

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