How to identify valuable operational data before making a referral

Ask metadata-level questions about what the company documents, how much, over what period, in which systems and who owns it. Original, consistent, well-maintained, company-owned material is the strongest signal. You never need to see the content.

The five questions

  1. What kinds of work do they document? Procedures, projects, support, quality, finance.
  2. How much? Rough counts, such as hundreds of procedures or years of projects.
  3. Over what period? Consistent history is more useful than a single snapshot.
  4. Where is it kept? For example Google Drive, Notion or Salesforce.
  5. Who owns it? The company, rather than its clients or vendors.

Worksheet

SignalStrongWeak
OriginCreated in-houseCopied or generic templates
ConsistencyMaintained for yearsSporadic
StructureOrganized, versionedScattered files
RightsClearly company-ownedClient or third-party content

Red flags

  • Mostly personal data about customers or employees
  • Material created under client contracts
  • No one able to authorize a discussion

Next step

If the signals are strong, introduce the company.

By SourceX Partnerships Team · Updated 2026-10-04

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