Outbound sequences with replies and outcomes
Outbound email sequences from sales engagement tools: the messages and follow-ups reps sent, the replies prospects wrote back, and what happened next, such as a meeting booked or an opportunity created. Labs use them to train writing and sales agents on messages with known results.
What a record contains
One enrollment: each step’s message and timing, the prospect’s replies, how each reply was classified, and the downstream outcome.
| Field | What it holds |
|---|---|
enrollment_id | Pseudonymous ID |
steps[] | Channel, send time, subject and body |
replies[] | Reply text and time |
classification | Positive, objection, not now, unsubscribe |
outcome | Meeting, opportunity, none or opted out |
{
"enrollment_id": "Q-55120",
"steps": [
{"n": 1, "sent_at": "2025-03-03T14:00Z", "subject": "Invoice matching across entities",
"body": "Hi [FIRST_NAME], teams like yours often reconcile..."}
],
"replies": [{"at": "2025-03-05T10:21Z", "body": "Not this quarter. Try me in June.",
"classification": "not_now"}],
"outcome": "none"
}How AI labs use it
- Writing agents with outcome labels
- Messages paired with replies and results.
- Reply classification
- Real positive, negative and objection replies.
- Preference data
- Variants of the same step with different reply rates.
Typical preparation requirements
Agreed with the supplier before any work begins. Typical requirements include:
- Prospect identities and companies pseudonymized
- Opt-out records respected
- Purchased contact lists excluded where their license forbids reuse
Every dataset has a documented owner and confirmed licensing rights. See data governance on sourcex.si.
What makes a strong package
- A/B variants recorded
- Replies kept, not just open and click counts
- Outcomes linked to the CRM
Compared with public datasets
Public sets such as CRMArena-Pro and Marketing Funnel by Olist are useful references, but limited as enterprise training data. The sales and CRM category page compares them with licensed data.
Who typically holds it
- B2B software companies
- Agencies
- Staffing firms
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Are open and click rates included?
Where they were tracked, but replies and outcomes are better labels. Open tracking has become unreliable because some email apps load tracking images automatically.
Need this data for a model?
Describe what you need: domain, volume, history, format and licensing terms. SourceX looks for companies that hold it and can license it.