Questions to ask a business owner about their records

Short answer

Ask a business owner five questions: where approvals are logged, where exceptions go, who reviews work, how outcomes are recorded and how far back it goes. The answers reveal decision-with-outcome records without opening a file, and map to the 50+ full-time employees at peak, history and rights screens before you introduce SourceX.

Questions to ask a business owner about their records: overview of Which five questions reveal valuable records in a first meeting?, The five questions, How do the answers map to the screens?, How should I run the meeting?, What are the red flags?
Covered on this page: Which five questions reveal valuable records in a first meeting? · The five questions · How do the answers map to the screens? · How should I run the meeting? · What are the red flags?

Which five questions reveal valuable records in a first meeting?

Five questions about approvals, exceptions, review, outcomes and history tell you whether a company holds decision-with-outcome records, without anyone opening a file. Ask them conversationally, then map the answers to the size, history and rights screens before you suggest an introduction.

AI developers training agents need records of real work: who decided what, why, and what happened next. Those records sit in ordinary systems, so the useful discovery is not "what software do you run" but "where does the reasoning get written down." This list is for any partner, whatever your background.

The five questions

1. Where are approvals logged?

  • Do approvals happen inside a system (ERP workflow, ticket status, e-signature) or by verbal sign-off?
  • Is the approver's name and date stored with the item?

An approval with a name, a date and the thing approved is a decision record. Verbal approvals leave nothing to license.

2. Where do exceptions go?

  • When a case does not fit the normal process, who gets it and where is it written down?
  • Is there a queue, a channel or a shared inbox for those cases?

Exceptions with dispositions are the scarcest material; the guide to exception handling records explains why.

3. Who reviews work before it goes out?

  • Is there a second pair of eyes on entries, quotes, contracts, code or claims?
  • Do reviewers leave comments, or just click approve?

Written reviewer comments are the label. An example is the trail described in journal entry review records.

4. How are outcomes recorded?

  • Can someone see later whether the decision was right: a forecast versus actual, a deal won or lost, a customer saved or lost?
  • Is the outcome stored where the decision is, or in a different system?

Outcomes turn a log into a lesson. Forecast histories graded by actuals are one form, as in cash forecast versus actual records; a save attempt and its result are another, covered in cancellation and save-attempt records.

5. How far back does it go?

  • How many years of this are still retrievable?
  • Were any systems retired, and were exports kept?

Five to ten years helps, and archived systems count. Deleted archives do not.

How do the answers map to the screens?

Match what you heard to the baseline before you propose anything.

What you heardWhich screen it informsWhat to do next
"About 120 people, 15 years in business"Size and history: 50+ full-time employees at peak (contractors excluded), several years documentedContinue; confirm peak headcount
"Approvals are in the workflow tool, with comments"Records depthNote the system names only
"We keep everything but nobody can pull it"ExportabilityAsk who administers the system
"Our clients own most of what we handle"RightsPark it unless clients have consented
"Mostly patient records"Rights and privacyPark it; health data needs authorization or de-identification
"I handle this, but my partner owns the company"AuthorityAsk for an introduction to the authorized sponsor

The who qualifies page lists the full baseline.

How should I run the meeting?

  1. Open with their business, not data. Let them describe a normal week.
  2. Ask questions one to three as follow-ups to what they said. Listen for specific systems and roles.
  3. Ask questions four and five near the end.
  4. Do not ask to see anything. Never accept files, screenshots or exports.
  5. Close by asking whether they would consider a licensing conversation, using the permission approach in how to ask a business owner for permission to make an introduction.
  6. Write your notes in a few lines: size, years, systems, who the sponsor is.

What are the red flags?

  • The data mainly belongs to someone else, such as an outsourcer's or agency's clients, without consent.
  • The records are mainly consumer personal data or health information with no licensing basis.
  • Archives were deleted, or nobody can export the data.
  • A court, trustee or assignee controls the assets and has not been involved.
  • The data was already licensed for AI training, or the owner will not consider an exclusive license.
  • The company never reached 50+ full-time employees at peak (contractors excluded).

What do I do once the answers look good?

Use the data inventory builder to help the owner list systems and years, without describing the content of any record. Then register and submit the company with basic fit information, or share your referral link so the company can apply itself.

Partners earn 25% of the eligible platform fees SourceX actually collects from the referred company's licensing deals, capped at $100,000 per referred company. The reward is paid only after the buyer pays and SourceX receives its fee; an introduction, meeting or signed agreement alone does not trigger payment, and no reward is guaranteed. Read the program terms for current details.

Next step

Pick the next business owner you are meeting and bring the five questions. If the answers are strong, register as a partner and make the introduction.

  1. Step 1Share your linkSend your personal link to a company you know.
  2. Step 2Company appliesThe company applies itself at /apply.
  3. Step 3Buyer selects and paysThe buyer selects and pays for the data and SourceX receives its fee.
  4. Step 4You get your rewardYour share of SourceX fees becomes payable.

Common questions

Why not just ask what software a company uses?

A tool list shows what exists, not whether reasoning and outcomes were recorded. Two companies on the same ERP can differ completely. The five questions target approvals, exceptions, review and outcomes, which are the records agents learn from.

Can I ask the owner to show me a sample record?

No. Partners make introductions and give basic fit information only. Never accept, view, export or upload confidential records. The company shares details with SourceX after it chooses to proceed, under agreed redaction rules and an executed agreement.

What if the owner says nobody logs reasons anywhere?

Then the company may have weak decision records. Ask about email threads, ticket comments and chat channels, because reasoning often lives there unofficially. If it truly exists nowhere, the opportunity is probably not a fit yet.

How many questions need strong answers?

There is no formal score. Strong answers on exceptions, review and outcomes, plus several years of history, are a good sign. Weak answers on size, rights or authority matter more, because they can end the conversation regardless of record quality.

Should I ask these questions of a company under 50 employees?

You can chat, but the baseline is 50+ full-time employees at peak, contractors excluded. A company that never reached that is outside the program, so say so honestly rather than raising expectations.

Free resources

By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09

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