Who sees our data during a licensing deal, and when?
Few people see a company's data early. The partner sees basic fit information only, SourceX sees what the company shares during qualification and inventory, buyers review a described dataset before signing, and delivery happens only after an executed agreement and the company's authorization.
Who sees a company's data, stage by stage?
Almost nobody sees records early, and the circle widens only as the company agrees to each step. The partner sees basic fit information. SourceX sees what the company chooses to share during qualification and inventory. Buyers review a described dataset before anything is signed. Actual delivery happens only after an executed agreement and the company's authorization.
That staging is the answer to the owner's real worry, which is not "will someone see it" but "will someone see it before I have agreed to anything." The design keeps each audience small until the company has said yes.
What does each party see?
| Stage | Who is involved | What they see | What they do not see |
|---|---|---|---|
| Introduction | The partner and the company | Company name, size, industry, a contact and basic fit details | Any confidential record |
| Qualification | SourceX and the company | Size, history, data breadth, rights information | Contents of the records |
| Inventory | SourceX and the company | A list of systems and kinds of records, with date ranges | Not the records themselves, unless the company chooses otherwise |
| Terms | SourceX, the company, their advisers | Draft price and terms | Not the data |
| Buyer review | Prospective buyers | A description of the dataset and its scope | The full data, before the agreement |
| Delivery | The company and the buyer, via the agreed handover | The agreed scope, after de-identification and redaction as agreed | Anything outside scope |
| After delivery | The buyer's authorized personnel | Only what the agreement permits | Out-of-scope material |
Two notes on the table. First, "SourceX sees" at the inventory stage means information about systems and records, and anything beyond that is agreed with the company. Second, buyer identity is often confidential early on; see why AI data buyers are often kept confidential for the reasons.
What does the partner see, and what must they never touch?
A partner makes the introduction and gives basic fit information only. Partners never export, upload or describe confidential records. If an owner starts to show you a screen full of records, stop them politely and say the right people to show are SourceX and their own counsel.
Practical rules for the introduction call:
- Ask about categories, never contents: "Do you keep support tickets going back five years?" not "What do the tickets say?"
- Do not forward spreadsheets, screenshots or exports from the company.
- Describe the company to SourceX at the fit level: size, years of operation, systems in use, the sponsor.
- If the company wants you to stay out of later stages, step out. Credit follows the verified application, not your presence.
How is access controlled inside the buyer's organization?
That is set by the agreement, and it is the right thing to ask before signing. Agreements can address who may access data, which security measures apply and whether onward disclosure is allowed, but the actual terms in any deal are whatever the company signs. Rather than assume, use these questions:
- Which roles at the buyer may access the delivered data?
- May the buyer share it with subcontractors or affiliates, and under what conditions?
- What security measures does the agreement require?
- How long may the buyer retain the data, and what happens at the end of the term? See how long AI companies keep training data.
- Is the existence of the deal itself confidential? See whether a company should announce its data license.
Counsel can turn these into drafting points. Nothing is binding until the company agrees price and terms and signs, so there is room to ask.
What access questions come up in unusual situations?
Different company situations change who must be involved before records are seen.
| Situation | Who else may need to be involved | What to check |
|---|---|---|
| Company is being sold | The buyer of the business, its advisers | Whether records are part of the transaction |
| Company has wound down | Whoever controls the records | That the controlling party agrees and has authority |
| A court, trustee or assignee controls assets | That party | Involve them before anything proceeds; see introductions during a restructuring |
| Records include client data | The clients, or their consent | Rights before access; see red flags |
| Industry association members | Each member decides separately | See whether an association should endorse data licensing |
For a sponsor with a portfolio, the questions above scale up into diligence; portfolio data licensing and reputational risk is the investor's view.
What should an owner ask SourceX directly?
Ask these in writing and expect specific answers in the agreement rather than a verbal assurance:
- Which of our people will be asked to export or review data, and in what order?
- What de-identification and redaction will be applied before buyers or the buyer see anything?
- Which buyers see a description, and what does the description contain?
- Who inside SourceX handles our materials?
Do not rely on a partner to answer these; partners do not have access to the details and should not guess.
Next step
If a company's owner wants a clear answer on who sees what, share this staged map and register as a partner so you can make the introduction. The company can also begin at sourcex.si/apply. Partners earn 25% of eligible platform fees SourceX actually collects, capped at $100,000 cumulative per referred company, payable only after the buyer pays and SourceX receives its fee; rewards are not guaranteed. The referral earnings calculator and FAQ have the program basics.
- Step 1Share your linkSend your personal link to a company you know.
- Step 2Company appliesThe company applies itself at /apply.
- Step 3Buyer selects and paysThe buyer selects and pays for the data and SourceX receives its fee.
- Step 4You get your rewardYour share of SourceX fees becomes payable.
Common questions
Does the partner who introduced us ever see our records?
No. Partners make the introduction and give basic fit information only. They never export, upload or describe confidential records. If a partner is shown records, that is outside the program's rules. Share contents only with SourceX and your own advisers, when and as you choose.
Can buyers see our data before we sign?
Buyers review a description of the dataset and its scope during review, before anything is signed. Actual data is delivered only after an executed agreement and the company's authorization. Exactly what a buyer receives at review is something the company can ask SourceX to explain in writing.
Who decides what personal information is removed?
De-identification and redaction requirements are agreed with the company before any work begins. The company, with its counsel, decides what is acceptable to include. Data containing sensitive personal information may be excluded entirely if it cannot be handled properly or if there is no licensing basis.
Can the company limit who at the buyer sees the data?
That is a negotiating point in the agreement, not an automatic right. Companies commonly ask about named roles, subcontractors, security measures and retention. Nothing is binding until the company signs, so these should be raised with SourceX and counsel before agreeing to price and terms.
What if a court or trustee controls our assets?
Then that party must be involved before anything proceeds, because the company may not have authority to license on its own. Partners should not push such introductions. The restructuring guide explains how those situations are approached, and approvals may be required before records are used.
Related pages
- Why are AI data buyers often kept confidential?
- How long does an AI buyer keep licensed data, and is it deleted?
- Should a company announce its data license publicly, or keep it quiet?
- Data licensing introductions during a restructuring
- Red flags that make a data licensing introduction a bad idea
- Should an industry association endorse data licensing to members?
Free resources
- Business succession planning assessment — Ten questions on successor, transition and documentation.
- NPV calculator — Net present value with a discounted cash flow table.
- Time value of money calculator — Future and present value with optional regular payments.
- All free tools · MCP resource center
By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09
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