Can an M&A advisor share client information when introducing a client?
Generally only with the client's permission. An M&A advisor's engagement letter and any NDAs usually treat client information as confidential, so get the owner's consent before an introduction, then share only basic fit facts such as industry, headcount band, systems used and years of history. Never pass on records, CIM content, financials or buyer names.
The short answer: permission first, then fit facts only
An advisor can share client information with a third party when the client has agreed and the disclosure stays within what the engagement letter and any NDAs allow. For a SourceX introduction that means two steps: ask the owner first, then share a handful of fit facts, never documents.
A useful test: if the owner would be surprised to hear what you said, you said too much.
Where do your confidentiality duties come from?
Usually from several documents at once, and the strictest one controls.
| Source of the duty | What it typically covers | What to check before an introduction |
|---|---|---|
| Engagement letter confidentiality clause | Information the client gives you for the engagement | Permitted uses, and whether disclosure needs written consent |
| NDAs signed with prospective buyers | The CIM, data room contents and process details | Who may receive them and for what purpose |
| Your firm's policies | Client information, outside activities and conflicts | Whether compliance must approve the introduction |
| Professional rules, if you hold a license | Confidentiality duties for CPAs, lawyers and registered representatives | Your own body's rule text |
| Privacy law, where personal data is involved | Information about the client's employees and customers | Do not pass it on at all |
An active sale process is itself confidential. Unless the owner says otherwise, do not tell anyone, SourceX included, that the company is for sale.
What can you share, and what should you never share?
| Fine to share once the owner agrees | Never share |
|---|---|
| Industry and sub-segment | Records, exports, screenshots or sample files |
| A headcount band, such as 50+ full-time employees at peak (contractors excluded) | Financial statements, quality-of-earnings work or projections |
| Roughly how many years the company has operated | The CIM, teaser or management presentation |
| Which kinds of systems it uses: CRM, ticketing, ERP, chat | Customer names, contracts or pricing |
| The sponsor's name, title and contact details | Buyer names, bids or process status |
| Whether the owner wants to explore a license | Anything about individual employees |
SourceX asks partners for basic fit information only. Partners never export, upload or describe confidential records; the company completes its own data inventory later, and it settles redaction and de-identification rules with SourceX before anything starts.
How do you ask the owner for permission?
Ask in writing, name exactly what you will share and promise nothing. A short note is enough:
The owner's reply by email becomes your consent record. The guide on how to talk to business owners about AI has scripts for the questions that usually follow.
The cleanest route: let the owner apply
The least information passes through you when the company applies itself.
- Get the owner's permission in writing.
- Send your referral link, which takes the company to sourcex.si/apply with your referral code attached, so your credit is preserved.
- The owner enters the company's own details; nothing confidential passes through you.
- SourceX qualifies the company directly with the owner or another authorized sponsor.
- Any later inventory, pricing and contracting happen between SourceX and the company.
If you use the referral form instead, keep it to the fit facts the owner approved. For a client in the middle of an acquisition, the advisor playbook for introductions during integration covers timing.
Do you need to disclose your own referral reward?
Yes, and at the moment you ask permission, not afterwards. Partners earn 25% of the eligible platform fees SourceX actually collects from the referred company's licensing deals, capped at $100,000 per referred company, payable only after the buyer pays and SourceX receives its fee. The reward is never deducted from what the company receives, and no reward is guaranteed.
If you also recommend SourceX publicly, for example in a newsletter or a LinkedIn post, the FTC staff FAQ on the Endorsement Guides says a connection that a significant minority of readers would not expect, and that would affect how they weigh the recommendation, should be disclosed clearly and close to it (FTC Endorsement Guides FAQ; 16 CFR Part 255). Whether you may accept a reward at all depends on your registration and firm, and the question page on referral fees for investment bankers and M&A advisors covers that.
This is general information, not legal, tax or financial advice. Confirm with your own counsel or compliance team before acting.
When is the answer no?
- The owner has not agreed, or agreed only to a conversation rather than to sharing details.
- Your engagement letter or a buyer NDA forbids the disclosure.
- The company's records mainly belong to its own clients, so even fit facts would describe someone else's data.
- You are a registered representative and your firm has not approved the activity.
Next step
Before asking permission, compare the company with who qualifies or run it through the company fit checker, which needs no contact details. When you are ready to introduce clients, register as a partner; the program page for M&A advisors describes how advisors take part.
- Step 1Share your linkSend your personal link to a company you know.
- Step 2Company appliesThe company applies itself at /apply.
- Step 3Buyer selects and paysThe buyer selects and pays for the data and SourceX receives its fee.
- Step 4You get your rewardYour share of SourceX fees becomes payable.
Common questions
Does the client's consent need to be in writing?
Written consent is the better practice even when the engagement letter does not demand it. A short email from the owner confirming what you may share, with whom and for what purpose gives you a record if questions arise later, especially during a sale process when confidentiality is scrutinized. Keep it in the client file.
Can I describe a client to SourceX without naming them?
Be careful. A detailed description of an unnamed company in a small industry can identify it as clearly as a name, so treat it as sharing client information. You can ask general questions about the program without describing any real client. Once you want to discuss a specific company, get the owner's permission first.
What if my client is in the middle of a sale process?
Then the process itself is confidential, and buyer NDAs, the process letter and any exclusivity under a signed LOI may restrict new arrangements. Speak with the owner and deal counsel before any introduction, mention the sale to no one outside the deal team, and let the owner decide whether a license should wait until after closing.
Does sharing a headcount band or industry breach an NDA?
It depends on how the NDA defines confidential information and who the parties are. Many definitions are broad enough to cover any non-public fact about the company, which is why owner consent matters more than how harmless a fact seems. With the owner's written permission covering those specific facts, the main question is answered.
Can the owner contact SourceX directly instead?
Yes. Your referral link takes the company to the application at sourcex.si/apply with your referral code attached, so the owner enters the company's own details and your credit is preserved. That keeps you out of the information flow entirely, which suits clients who prefer to control what they share and with whom.
Related pages
- How to talk to business owners about AI without hype: scripts for M&A advisors
- Advisor Playbook: Introducing Data Licensing during M&A Integration
- Can investment bankers and M&A advisors accept referral fees?
- Which US businesses are a fit for a SourceX data licensing introduction
- Check Company Fit for Data Licensing
- Referral opportunities for M&A advisors
Free resources
- Portfolio data opportunity scanner — Screen several companies in one session.
- Working capital calculator — Net working capital, current ratio and quick ratio.
- Due diligence checklist generator — A tailored document request list by deal type.
- All free tools · MCP resource center
By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09
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