When preserving records should come before a licensing conversation: a five-question escalation tree in which the first yes hands the next move to counsel, the records owner or the company's next controller

Short answer

Preserve first whenever a record set is under a legal hold or a dispute or investigation can reasonably be anticipated, a purge or vendor deletion is dated, or control of the company is about to change. In each case the partner's only move is a short note prompting the CEO to let counsel and the records owner act. The licensing conversation waits until preservation is settled, because an archive can be introduced months later, but one that was deleted, altered or moved without authority cannot be repaired by any introduction.

Visual briefFull-size diagram
A vertical flowchart of four diamond questions, hold or expected dispute, dated deletion, change of control and a proposal to edit records; each yes branches right to an orange box naming who acts next, counsel, records owner, next controller or stop, and four no answers lead down to a green box reading introduce if the CEO wants it.
The preserve-first tree on this page, simplified to its four stopping questions; the fifth question, readiness and fit, sits inside the green box.

The rest of this page is a five-question tree for portfolio operations leads, worked through three Illustrative companies, with the transition events that most often start a preservation clock.

Why the introduction can wait and the archive cannot

The two mistakes are not symmetrical. A partner who waits loses a few weeks. A partner who pushes a licensing conversation into the middle of a hold or a purge can do lasting harm, to the company and to their own standing with it.

If the partner waitsIf the partner pushes
The archive stays intact while counsel and the records owner decidePeople may export, sort or "tidy" records that should have stayed untouched
The CEO hears about licensing once the company can act on itThe 90-day attribution window runs while the company is not free to apply
A later conversation starts from a verified copyA deleted or altered set cannot be introduced at all
The relationship owner keeps the CEO's trustThe fund looks as if it put a reward ahead of the company's legal position

SourceX credits an introduction only when the company files a verified application within 90 days of it, and that window does not stretch. An introduction sent while records are frozen can lapse unused. Whether a second, later introduction counts is settled in SourceX's duplicate review, so a partner cannot count on a second attempt, which is one more reason to wait until the company is free to apply.

Who can pause a deletion, and who can say yes to licensing

Preservation and licensing are decided by different people, and a partner who mixes them up ends up asking the wrong person.

PersonCan they stop a deletion?Can they open a licensing conversation?
System administrator or records ownerYes, when instructed: pause a purge job, run an exportNo
Counsel, in-house or outsideDecides whether a hold or retention duty applies, and its scopeNo; advises the CEO on rights
CEOInstructs the records owner and counselYes: authorizes the discussion and signs for the company
An acquirer's CEO after closingYes, for the acquired recordsYes, in place of the former CEO
Trustee, receiver or assignee in a formal processOften, under the processPossibly, within the rules of the process; here the CEO alone may not be enough
The partnerNoNo; can only ask the CEO whether a conversation is wanted

Locate the archive at the level of metadata only: which system or storage holds it, the years it covers, which entity employed the people who created it, and who administers it today. A partner never asks for files, samples or logins to answer those questions.

The preserve-first escalation tree

Ask the five questions in order. The first yes ends the walk and names who acts next; only five no answers in a row lead to an introduction.

StepQuestionIf yes, who acts nextWhat the partner sendsWhen licensing can come up
1Is any record set under a legal hold, or could a dispute or investigation reasonably be anticipated?Counsel, through the CEOOne line to the CEO: worth having counsel see this before anything is deleted or movedAfter counsel releases the records or clears copies being made
2Is a purge, retention-schedule deletion or vendor deletion dated within the next 90 days?The records owner, on the CEO's instructionA reminder of the date and the suggestion to verify an export firstOnce a verified copy exists or the deletion is cancelled
3Is control about to change through a signed sale, a restructuring, an insolvency filing or a wind-down?Whoever controls nextNothing about licensing; a note to revisit after the changeWhen the next controller is known and wants the conversation
4Is anyone proposing to edit, filter or drop records so the set looks better before a licensing call?Stop; counsel if a dispute is anywhere nearA plain no: originals stay as they areOnly on unedited records, after steps 1 to 3 read no
5Can the CEO and the records owner engage now, and do the published fit facts hold?The CEO decidesAn ask through the relationship ownerNow, if the CEO wants it; otherwise at a recorded trigger

Step 1 is about foreseeability, not paperwork. The Sedona Conference's commentary on legal holds treats reasonable anticipation of litigation as the touchstone for the duty to preserve, judged objectively by what a reasonable party in the same position would have foreseen, and says the duty is clearly triggered when a complaint is served but can arise earlier. Whether that point has been reached for a given company is counsel's judgment, never the partner's.

Step 4 exists because licensing talk tempts people to tidy up. SourceX's published process puts de-identification after signing, inside approved processing routes, on the records the company approves, and the supplier confirms the data was not created or altered with AI for the sale. Edits made to originals beforehand are never part of that process. Near an investigation, they can be far worse: federal law at 18 U.S.C. § 1519 reaches anyone who knowingly alters, destroys, conceals or falsifies a record with intent to obstruct a federal investigation or a bankruptcy case, including one that is only contemplated.

The 90-day horizon in step 2 is this page's choice, matched to the attribution window; a deletion further out than that rarely forces the order.

Transition events that start a preservation clock

Most preservation questions arrive with a business transition. Each row names the event, what it can do to the records and who settles preservation before anyone talks about licensing.

TransitionWhat it can do to the recordsPreservation settled byLicensing conversation
Demand letter or complaint receivedSignals that litigation may be reasonably anticipatedCounsel sets the scope of any holdAfter counsel releases or clears copies
Subpoena or government inquiryMakes some records relevant to a matterCounselAfter counsel clears it
Retention-schedule purge dueDestroys old records on scheduleRecords owner, with counsel confirming nothing must be keptAfter a decision to keep, or a verified copy
Enterprise tool contract endsVendor deletes its copy after the return windowContract owner and system administratorAfter the export is verified; see the contract-end review
Sale signed, closing pendingThe company's freedom to act may be limited by the dealDeal counselAfter closing, by the acquirer's CEO
Insolvency filing or formal wind-downControl can pass to a trustee, receiver or assigneeWhoever controls under the processTheir decision, under the process
People who know the systems leaveKnowledge of where records sit leaves with themCEO names a records ownerOnce a records owner is named

After an acquisition, retention schedules are often merged, and the retention guide for acquisitions covers how purge dates move. A parent and its subsidiaries count as one company for the once-per-company USD 50,000 floor on a first qualifying transaction, which matters when the records end up inside a larger group.

Three portfolio companies on the tree (Illustrative)

Illustrative. These companies, letters and dates are made up to show how the tree behaves; nothing here reports a real case or result.

Company A is a staffing firm with 180 internal full-time employees; its placed workers are counted separately and do not count toward the 50. A former client has sent a demand letter about billing, and IT planned to purge email older than seven years next month.

Company B is a 140-person engineering consultancy retiring its project system in 60 days, with no disputes and a founder-CEO who runs the company.

Company C is a 300-person distributor whose owners signed a sale agreement last week; closing is expected in about three months.

StepCompany ACompany BCompany C
1. Hold or expected disputeYes: counsel suspends the purge for affected mailboxesNoNo
2. Dated deletionNot reachedYes: export verified before the retirement, then noNot reached
3. Change of controlNot reachedNoYes: wait for the acquirer's CEO
4. Edits proposedNot reachedNoNot reached
5. Ready and fitNot reachedYes: CEO wants a callNot reached
OutcomePreserve; revisit when counsel narrows or lifts the holdIntroduce through the relationship ownerRevisit after closing with whoever then decides

A fourth pattern turns up in all kinds of companies: a founder offers to "clean out the messy tickets" before any call. That is a step 4 stop whatever else is true, and the answer is simply that the original records stay as they are.

Reopening the conversation after preservation, or standing down

Reopen when one of these has happened, and confirm it with the CEO rather than with counsel or IT:

  • Counsel has released the records or said copies may be made.
  • A verified export exists and the purge or vendor deletion has passed.
  • The sale has closed and the acquirer's CEO is known and reachable through someone who owns that relationship.

Stand down, and record why, when the records are already gone, a hold is expected to last indefinitely, the CEO declines, a fit fact fails, or the archive is mostly clients' material, which SourceX's screening guidance usually treats as a poor fit. Data that has already been licensed for AI training elsewhere is also out: SourceX asks suppliers to confirm it has not been. The archive deletion checklist and the custodian status questions go deeper on the records side once the tree says the way is clear.

For the published fit facts: 50+ full-time employees at peak (contractors excluded), documented operating history, rights to license and an authorized CEO. Companies in the U.S., Canada and the EU qualify, as do companies in the UK, Australia, New Zealand, India, Singapore, South Africa, Latin America, the UAE and Saudi Arabia when at least 70% of the data is in English.

Ways the preserve-first rule can backfire

  • Keeping too much. Retention schedules exist for reasons, and some records are meant to be deleted when their period ends. Preserving everything indefinitely is not automatically safe, and counsel weighs both sides.
  • Long holds. A hold can outlast any program's interest in a record type. SourceX's screening guidance notes that a company that does not fit one program may fit another later, so a long wait cuts both ways.
  • Someone else asks first. Only the first valid introduction is credited, so a partner who waits may find another partner has already introduced the company.
  • A preserved archive can still fail. Rights, client ownership and earlier AI-training licenses are all assessed later, and a perfectly preserved set can be declined.
  • The partner is not counsel. This tree tells a partner when to step back. It is not legal advice, and its questions are prompts for the CEO to put to the company's own lawyers.

Methods note. The five questions, their order and the 90-day horizon were designed for this page. The attribution and duplicate rules come from SourceX's program terms; the fit facts from the who-qualifies page; the processing, ownership and supplier confirmations from SourceX's published process; the hold trigger from the Sedona Conference commentary; and the obstruction provision from the statute's text on Cornell's Legal Information Institute. All were checked on 2026-10-27. The tree does not measure how often holds delay introductions, or demand, record quality or payouts, and SourceX has not published such figures. To test it, log for each company the step that ended the walk and the date the conversation reopened.

Next step

Refer a company. No cap on rewards. Default reward on a company's first qualifying transaction: the greater of $50,000 plus 5% and 15% of Actual Supplier Payout, with no cap; further qualifying transactions first agreed within 12 months of the first Closing pay 15%. Eligibility and payment conditions apply, including the USD 100,000 Minimum Transaction, and a signed Schedule A or addendum can differ. A lead, meeting or signature alone does not trigger payment.

When a company has passed all five questions and its CEO wants the conversation, register for a partner link, recheck it against who qualifies and read the attribution and duplicate sections of the program terms before the relationship owner asks; the venture platform teams overview explains how funds organize that ask.

Deciding when a portfolio company should hear about licensing is referral work, kept apart from any assessment of SourceX as an investment; anyone making that assessment can ask for investor materials through the SourceX investor overview.

This article is for information only and is not an offer to sell or a solicitation of an offer to buy securities. Any offering by SourceX is made only to verified accredited investors through its offering documents.

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  2. Step 2Company appliesThe company applies itself at /apply.
  3. Step 3Company signs and is paidThe company signs, delivers its data and is paid by SourceX under its agreement.
  4. Step 4You get your rewardthe greater of $50,000 plus 5% and 15% of the actual supplier payout, with no cap. A reward becomes payable after SourceX has paid the referred company under its signed agreement and the payout conditions in the program terms are met, including finance approval and your tax and payment details.

Common questions

Can the partner ask the company's counsel directly whether a hold applies?

No. Counsel works for the company, and the question goes through the CEO. The partner's part is to ask the CEO, later, whether counsel has answered; what the hold covers stays between the company and its lawyers.

Does licensing records for AI training remove them from the company's own archive?

SourceX's published process says the supplier keeps ownership of its original data, and processing happens on what the company approves after it signs. Whether making those copies is allowed while a hold or retention duty applies is still counsel's call.

What if preservation takes longer than the 90-day attribution window?

Then do not introduce yet. An introduction made into a hold can expire before the company is free to apply, and whether a later introduction earns credit is something SourceX settles in its duplicate review, not something a partner can arrange in advance.

Sources

  1. refer.sourcex.si/terms
  2. refer.sourcex.si/who-qualifies
  3. thesedonaconference.org/file-download/download/public/5134
  4. law.cornell.edu/uscode/text/18/1519
  5. sourcex.si/how-it-works
  6. sourcex.si/investors

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