The difference between an LP referral and fundraising solicitation: an activity scope comparison that sorts twelve things a fund might ask of an LP into company introductions, the fund's own capital raising, or mixes to split before anything is sent

Short answer

An LP referral asks an LP who knows a company to put its CEO in touch, and that CEO then decides whether the company talks to SourceX. Fundraising asks an investor to put money into a fund. The two differ in who decides, which documents govern and who pays whom, so keep them in separate messages, never place an investment ask inside a company introduction, and remember that a SourceX reward is paid only for introducing companies under the published terms, never for introducing investors. How rules on fundraising apply to a fund is for that fund's own counsel to say.

Visual briefFull-size diagram
A parallel-coordinates chart with four axes, who is asked, the ask, who decides and SourceX reward: the company introduction line runs from the LP as connector through a CEO introduction and the company CEO to possible; the fund raise line runs from the LP as investor through capital and the LP to never; a dashed line for introducing investors runs from the LP as connector through investors to the fund and the investor to never.
Illustrative comparison. Axes and lines follow the activity scope table on this page; it describes no real fund.

This page gives no legal advice and describes no securities rule. It sorts activities by what SourceX's published documents say, so a relationship partner can see which conversation they are in before they speak.

Two activities, one LP relationship

Most LPs who could help with a company introduction are also, first, investors in the fund. That shared relationship is exactly why the two activities blur: the same person, the same partner at the fund, often the same meeting. The difference sits in what is being asked.

  • A company introduction through an LP. The LP knows a company, usually because they chair it, sit on its board, own it or run it. The question is whether its CEO would want to hear about licensing the company's own operating records. The company's CEO decides. If a license follows, SourceX pays the company, and may separately pay the registered partner who introduced it.
  • The fund's capital raising. The fund asks the LP, as an investor, for a commitment. The LP decides. Money moves from the LP to the fund under the fund's own documents. SourceX has no part in it.

A third activity hides between them: asking an LP to introduce other investors to the fund. It looks like an introduction, but it is fundraising help, and nothing in SourceX's program touches it.

The activity scope comparison

DimensionCompany introduction through an LPThe fund's own capital raising
Who is askedThe LP, as someone who can reach a company's CEOThe LP, as an investor
The questionWould the CEO want a conversation about licensing the company's records?Will you commit capital to this fund?
Who decidesThe company's CEO; the LP only forwards, or declines toThe LP
What governs itSourceX's program terms and the Channel Partner Agreement for the partner; the company's own agreements with SourceXThe fund's own documents, and whatever rules apply to the fund as its counsel advises
What movesNothing between the LP and the fund; any license payment goes from SourceX to the companyCapital, from the LP to the fund
Who could be paid, and for whatThe registered partner, by SourceX, for a company introduction that leads to a qualifying paid licenseNobody, by SourceX, ever
Where it is writtenA message of its own, outside fund channelsThe fund's investor channels

Method note. Each row is built from SourceX's terms (Version 2026-10-22.2, since replaced by version 2026-11-04), Schedule A and sections 4.2 and 7.1 of the sample Channel Partner Agreement, and the who-qualifies and how-it-works pages, all read on 2026-10-27. The fundraising column states only that SourceX is absent from it; it does not describe how any fund raises money. The sorting below is this page's judgment, not a SourceX rule.

Twelve asks, sorted

Most real conversations are mixes. Sort each ask before it is sent, and split every mix into its parts.

#What the fund doesSortBefore sending
1Emails an LP who chairs a company to ask whether its CEO would want to hear about licensingCompany introductionSend it alone, with the fund's interest disclosed
2Adds a line about that company to the quarterly letterMixCut the line and ask in a separate message
3Raises the company with the LP at the annual meetingMixSay nothing there; write days later, on its own
4Asks the LP to commit to the next fundFundraisingFund channels only, with no mention of SourceX
5Asks the LP to introduce other prospective investors to the fundFundraisingA question for the fund's counsel; SourceX pays nothing for it
6Offers the LP part of any SourceX reward for making the introductionMixDo not; an LP who wants to introduce registers and becomes the partner
7Tells the LP the fund could be paid by SourceX and that the company's payout would not changeCompany introductionKeep it, inside the introduction message
8Follows up the introduction request while the LP is deciding on a re-upMixWait until the LP's decision is made
9Presents the company's licensing interest in a fundraising deck as portfolio upsideMixRemove it; the company's plans are its own and no license is promised
10Hears the company's CEO ask whether the fund would investThe fund's own investment matterAnswer in a separate conversation; licensing does not depend on it
11Hears an LP offer an introduction during a fundraising callMixFinish the fund topic and follow up separately
12Shares the company's headcount or systems with the LP to make the caseNeitherNever; use public facts and let the company describe itself

Row 12 is the one that does lasting harm. What a fund learns through board materials or information rights usually stays confidential, and nobody collects company data for SourceX. The email for row 1 is written out line by line in how to ask an LP for an introduction without making an investment ask.

What a SourceX reward pays for, and what it never pays for

The reward has one base. Section 4 of the terms sets it at the greater of $50,000 plus 5% and 15% of Actual Supplier Payout, with no cap. Actual Supplier Payout is the compensation SourceX actually pays the company that was referred; the USD 50,000 floor applies once per company, on its first qualifying transaction, and each further qualifying transaction first agreed within 12 months of the first Closing pays 15% of its payout. The same section says: "The reward is not calculated on SourceX’s fees or revenue." It also says: "The referral reward is paid separately by SourceX and is never deducted from the supplier’s agreed compensation." A company receives the same amount with or without a partner.

Nothing in the terms or in Schedule A pays for introducing investors, to a fund or to anyone else. A capital commitment is not a SourceX transaction, so no reward can attach to it.

Activity (Illustrative)What SourceX pays the companyWhat SourceX pays the partner
A company introduced through an LP licenses a dataset$250,000 payout$62,500 reward
A different company licenses a larger dataset$400,000 payout$70,000 reward
An LP commits capital to the fundNot a SourceX transaction$0
An LP introduces investors to the fundNot a SourceX transaction$0

Illustrative figures, not a forecast or a completed deal. Payment also waits for the conditions in section 5 of the terms, and a lead, meeting or signature alone pays nothing.

When the LP is the one who reaches the CEO

The LP plays one of two roles, never both. Either the LP forwards the fund's question and the fund is the partner, or the LP registers, signs the Channel Partner Agreement and submits the introduction themselves. Only one partner can be credited per company, through the first valid introduction within the 90-day window once the company submits a verified application, so settle the role in writing before anyone contacts the CEO. A company that already has an application, lead, account or email correspondence with SourceX is a duplicate and earns no credit for either of you.

Check, too, that the LP's tie runs to the right person. If the LP runs the company, they decide for it. After an acquisition, authority passes to the acquirer's CEO, while a target that has not yet closed is still answered for by its own CEO; and a group counts as one referred company, so the once-per-company floor applies across all its entities together. How to find these ties is covered in the company introduction hidden in an LP's operating network.

Questions for the fund's own counsel

This page cannot answer these, and should not. Take them to the fund's counsel before the first request:

  • Whether any conversation with an LP about a portfolio or network company could count as part of the fund's marketing under the rules that apply to the fund.
  • Whether the partnership agreement, side letters or the firm's own policy limit the use of LP relationships for purposes other than the fund, or the receipt of outside payments. Some funds forbid rewards outright; when fund policies differ covers routing in that case.
  • Whether the firm should tell its LPs that it may receive referral rewards, and how.
  • How to respond when an LP offers to bring other investors to the fund.

From the LP's side, the documents that limit contact with portfolio companies are discussed in whether a limited partner can contact portfolio companies. Related pages on LP, board and executive relationships are listed in the guides index.

Where the sorting can go wrong

  • Perception outruns intent. An LP can read any request from a manager as connected to the relationship, however cleanly it is sorted. No data on how LPs receive such requests has been published; log replies and stop asking an LP who passes twice.
  • The sort is a judgment. Some asks sit between columns. When in doubt, treat the ask as a mix and split it.
  • Firm and fund rules outrank this page. A firm's policy on outside compensation, or a term in its fund documents, can forbid what this page treats as a clean company introduction.
  • Fit is never settled by the LP or the fund. Rights, records and current demand are assessed only in SourceX's review, and screening criteria change by program.
  • A reward is never certain. It depends on a licensed, accepted and paid dataset, and on every payment condition in the terms.

Next step

Refer a company. No cap on rewards. Default reward on a company's first qualifying transaction: the greater of $50,000 plus 5% and 15% of Actual Supplier Payout, with no cap; further qualifying transactions first agreed within 12 months of the first Closing pay 15%. Eligibility and payment conditions apply, including the USD 100,000 Minimum Transaction, and a signed Schedule A or addendum can differ. A lead, meeting or signature alone does not trigger payment.

When an ask sorts cleanly as a company introduction, register as a partner and sign before submitting, check the company's public facts against who qualifies, and keep the program terms open when you write the sentence about who could be paid.

Sorting an LP's asks is referral work; a reader who wants to evaluate SourceX itself as an investment can request materials through the SourceX investor overview, entirely apart from any introduction.

This article is for information only and is not an offer to sell or a solicitation of an offer to buy securities. Any offering by SourceX is made only to verified accredited investors through its offering documents.

  1. Step 1Share your linkSend your personal link to a company you know.
  2. Step 2Company appliesThe company applies itself at /apply.
  3. Step 3Company signs and is paidThe company signs, delivers its data and is paid by SourceX under its agreement.
  4. Step 4You get your rewardthe greater of $50,000 plus 5% and 15% of the actual supplier payout, with no cap. A reward becomes payable after SourceX has paid the referred company under its signed agreement and the payout conditions in the program terms are met, including finance approval and your tax and payment details.

Common questions

Can one email ask an LP for a company introduction and mention the new fund in a closing line?

No. A closing line about the fund turns the whole email into fund communication and makes the introduction read like part of the investor relationship. Send two messages on different days, each about one thing.

Does SourceX pay anything if an LP introduces investors to the fund?

No. The reward is calculated only on what SourceX actually pays a referred company for a qualifying licensed dataset. Introducing investors to a fund, to anyone, is outside the program, and any arrangement about it is a matter for the fund and its counsel.

If the LP makes the introduction, who is the partner?

Whoever registers, signs the Channel Partner Agreement and submits the introduction. Only one partner can be credited per company, so the LP and the fund agree in writing, before anyone contacts the CEO, which of them that will be.

Sources

  1. refer.sourcex.si/terms
  2. sourcex.si/documents/partner/SourceX_Channel_Partner_Ag…
  3. refer.sourcex.si/who-qualifies
  4. refer.sourcex.si/how-it-works
  5. sourcex.si/investors

Free resources

Know a company with valuable proprietary data?

Become a referral partner, get your link and introduce the company’s CEO (in an owner-run company, usually the owner). Referral partners can join from most countries. We can't work with partners in countries or regions under U.S. sanctions or on U.S. restricted-party lists. The companies you introduce should be based in the U.S., Canada and the EU, or in the UK, Australia, New Zealand, India, Singapore, South Africa, Latin America, the UAE and Saudi Arabia with at least 70% of their data in English.

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