End-of-life notice template, plus the records plan to run before shutdown

An end-of-life notice template should state four dates (last sale, end of support, shutdown, export deadline), the customer impact, the migration path and the data retention terms. Pair it with an internal records plan so tickets, engineering history and decisions are exported before systems are retired.

What should an end-of-life notice say, and what should happen to the records behind it?

An end-of-life (EOL) notice tells customers which product or version stops being sold, supported or hosted, on what dates, and what they should do next. The notice is the external half of the job. The internal half is a records plan: before the product's systems are switched off, someone decides what happens to its tickets, usage history, release records and customer correspondence.

This page gives you both. The templates below are plain-language starting points for customer notices. The records plan beside them keeps the product's history from disappearing with the infrastructure. This is general information, not legal, tax or financial advice. Check your customer contracts and your own counsel for notice periods and refund terms.

When to use these templates

Use them when a product, plan, API version or hosted service is being retired and customers need dated, specific instructions. They fit a software version sunset, a hardware line discontinuation, a managed service wind-down and a plan consolidation.

Do not use them for a company-wide closure. That needs counsel, employee and creditor notices, and a different sequence; see how to wind down a company without losing its records.

Template 1: the customer announcement

Send this first, to the account owner and the technical contact on each affected account.

>

>

>

>

>

>

>

Template 2: the reminder at the halfway point

>

>

Template 3: the final notice

>

>

How to personalize the notice

FieldWhat to put thereCommon slip
DatesFour distinct dates: last sale, end of support, shutdown, export deadlineUsing one date for everything
ImpactOne sentence on what stops workingBurying it in the third paragraph
Migration pathA named replacement and who helpsPointing to a generic pricing page
Data statementWhat can be exported, in what format, until whenSaying "your data is safe" with no dates
Contract referenceThe clause or policy that governs notice and refundsPromising refunds nobody approved
SenderA named product or customer leaderA no-reply mailbox

Follow-up timing

Sequence matters more than wording. A workable rhythm, adjusted to your contracts:

  1. Announcement on day zero, after support and sales teams have the same talking points.
  2. A personal call or message to your largest or most at-risk accounts within the first week.
  3. A reminder at the halfway point to accounts that have not started migrating.
  4. A final notice a few weeks before shutdown.
  5. A confirmation after shutdown stating what was retained and for how long.

The records plan behind the notice

Retiring a product usually means retiring its systems: the support desk queue, the product analytics tool, the billing configuration, the staging environments, the repositories and the shared drives. The company keeps ownership of those records, and deletion is the default if nobody decides otherwise.

Work through this list before the shutdown date:

  • Support history: export tickets with their resolutions, escalations and tags from the help desk.
  • Engineering history: archive repositories, pull requests, issue trackers and release notes for the product.
  • Customer correspondence: preserve account-manager email threads and chat channels about the product.
  • Decision records: keep roadmap documents, the retirement decision memo and the migration plan.
  • Operations: keep runbooks, incident reviews and on-call notes.
  • Contracts and rights: note which customer agreements restrict reuse of data about their accounts.
  • Owner: name one person who holds the exports and approves any later use.

Records of real work with outcomes, such as a ticket that was escalated and then resolved, are the kind of material AI developers need to train and evaluate agents, and they are thin on the public web. Whether any of it can be licensed depends on rights, which is why the rights line above comes before anything else.

Where a licensing introduction fits

If the company behind the product has 50+ full-time employees at peak (contractors excluded), several years of documented operations and an authorized sponsor, the retiring product's archives may be part of a wider licensing conversation. Companies keep ownership, data is licensed rather than sold, and nothing is binding until the company agrees price and terms and signs.

Partners only make introductions and give basic fit information. They never export, upload or describe confidential records. The company fit checker gives a preliminary, non-binding screen, and the who qualifies page sets out the baseline. To record an introduction cleanly, use the company introduction record template, and the introduction email builder helps draft an owner-approved message.

Partners earn 25% of the eligible platform fees SourceX actually collects from the referred company's licensing deals, capped at $100,000 per referred company, and only after the buyer pays and SourceX receives its fee. No reward is guaranteed.

What never goes into a notice or an introduction

  • Customer names, ticket contents or any confidential record.
  • A promise that the company will be paid or that a deal will close.
  • Reward amounts or partner economics.
  • Statements about refunds, warranties or data deletion that legal has not approved.

Related trigger moments carry their own records decisions: a reduction in force touches mailboxes and accounts, a WARN Act notice starts a clock, and an ERP migration retires job and quality history. Each is a chance to decide before the archive is deleted.

Next step

If you advise or sit on the board of a company retiring a product, ask who owns the exports before the shutdown date. Then register as a partner and, if the company fits, introduce its owner or CEO, who can also apply directly at sourcex.si/apply.

  1. Step 1Share your linkSend your personal link to a company you know.
  2. Step 2Company appliesThe company applies itself at /apply.
  3. Step 3Buyer selects and paysThe buyer selects and pays for the data and SourceX receives its fee.
  4. Step 4You get your rewardYour share of SourceX fees becomes payable.

Common questions

How far ahead should an end-of-life notice go out?

It depends on your customer contracts, any regulatory requirements for your product and how long customers need to migrate. Complex products generally need longer lead times than simple ones. Check the notice and termination clauses in your agreements and confirm with counsel rather than copying a period from another company.

What is the difference between end of sale, end of support and end of life?

End of sale is the last date customers can buy. End of support is when fixes and help stop. End of life or shutdown is when the product or service is switched off. Stating all three dates separately avoids confusion and support tickets after the announcement.

Should the notice mention customer data retention?

Yes, in specific terms: what can be exported, in what format, until which date, and what happens afterward. Reference your contract or privacy policy rather than improvising, and have legal approve the wording before it goes out.

Can a retiring product's records be licensed for AI training?

Possibly, if the company created the records, holds the rights, and any customer or employee restrictions are cleared. Many records, such as support histories, may involve customer data, so rights review comes first. The company decides, and nothing is binding until it signs an agreement.

Does a partner see or handle the product's data?

No. A partner only introduces the company and shares basic fit information. The company works directly with SourceX on the inventory, redaction rules and contracting, and data is delivered only after an executed agreement and the company's authorization.

Who should own the records plan?

One named person with authority over the systems, often a product or operations leader working with IT and legal. Their job is to keep exports, record where they live, and approve any later use, so the history is not lost when the product's tools are cancelled.

Free resources

By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09

Know a US company with valuable proprietary data?

Become a referral partner from anywhere we support, get your link and introduce an owner or authorized decision-maker.

Refer a company →

I own a business

Explore licensing your company's data to AI developers worldwide. Start a short assessment; no uploads needed.

Start an assessment