How finder's fees work when you introduce a supplier to a buyer

Short answer

A finder's fee for introducing a supplier to a buyer is usually paid by the supplier once the introduced buyer actually purchases. The written introducer agreement sets the fee base, trigger, tail period and non-circumvention terms; there is no standard rate. Introducing a US company that licenses its data through SourceX follows the same supplier-introduction logic.

How finder's fees work when you introduce a supplier to a buyer: overview of The short answer, How a supplier introduction is usually paid, Why non-circumvention is the clause that matters most, A data-licensing introduction is a supplier introduction, What the introduction involves from your side
Covered on this page: The short answer · How a supplier introduction is usually paid · Why non-circumvention is the clause that matters most · A data-licensing introduction is a supplier introduction · What the introduction involves from your side

The short answer

A finder's fee for a supplier introduction is paid by whichever side gains from the new relationship, most often the supplier, once the buyer you introduced actually purchases. There is no standard rate. The amount, what it is calculated on and when it becomes due are whatever the written introducer agreement says, and without one you are relying on goodwill.

The finder's role is deliberately narrow: you connect two parties who would not otherwise have met, and they negotiate and perform the deal themselves. That narrowness separates a finder from an agent or broker who negotiates for one side.

How a supplier introduction is usually paid

Introducer agreements vary, but almost all of them settle the same seven terms.

TermWhat it settlesWhy it matters to you
PayerSupplier, buyer or, rarely, bothBeing paid by both sides calls for written disclosure to both
TriggerIntroduction, signed contract or paid invoicePayment on a paid invoice is the most common and the slowest
Fee baseFirst order, first-year contract value or all orders in a periodDecides whether repeat orders earn anything
Tail periodHow long after the introduction a deal still countsLong sales cycles need a long enough tail
RegistrationA dated record of who was introduced and whenYour evidence if the introduction is disputed
Non-circumventionThe parties will not cut you out by dealing directlyProtects you once both sides know each other
Cap or minimumLimits on the feeSets realistic expectations from the start

Why non-circumvention is the clause that matters most

Once the supplier and buyer have met, neither needs you. A non-circumvention clause, backed by a dated registration of the introduction, is what keeps the fee owed if they later contract without telling you. Narrow versions cover only the deal you introduced; broad ones cover any deal between the parties during the tail period. Check which one you are signing before you make the call.

SourceX replaces the negotiated clause with an attribution rule: credit goes to the first valid referrer whose introduction leads to a verified company application within the attribution window. Your referral link carries your referral code to the company's application at sourcex.si/apply, so the record is created when the company applies rather than reconstructed later.

A data-licensing introduction is a supplier introduction

Introducing a company to SourceX follows the same pattern, with SourceX sitting between the two sides. The supplier is a US company holding years of operational records. The buyers are AI labs and data buyers that license those records for training and evaluation. SourceX qualifies the company, runs its data inventory, agrees one all-in price and the terms with it, takes the opportunity to buyers, contracts, delivers and collects payment.

What is supplied is a license, not a sale: the company keeps ownership and grants defined rights, typically an exclusive AI-training license for an agreed term. Copyright law illustrates the structure for material a company created. Under 17 U.S.C. section 201, ownership of a copyright can be transferred in whole or in part, and any exclusive right can be transferred and owned separately, so an owner can license specific rights in material it owns while keeping the rest.

QuestionTypical supplier-to-buyer finder dealSourceX introduction
Who you introduceA supplier to one buyer, or the reverseA US company with valuable records, introduced to SourceX
Who negotiatesThe supplier and buyer directlySourceX and the company; you step back
Who pays youUsually the supplierSourceX, from its own fee; never deducted from what the company receives
TriggerWhatever your agreement saysThe buyer pays and SourceX receives its fee
AmountNegotiated case by case25% of the eligible platform fees SourceX collects, capped at $100,000 per referred company
ProtectionNon-circumvention clauseFirst valid referrer within the attribution window
What you handleOften samples, specifications or price listsBasic fit information only; never the records themselves

What the introduction involves from your side

  1. Check basic fit: a US company with 50+ full-time employees at peak (contractors excluded), several years of documented operations, rights to its records and an owner or executive who can sponsor it.
  2. Register, then send the company your referral link or submit it through the referral form.
  3. SourceX reviews size, history, data breadth and rights with the company.
  4. The company maps its systems and records in a data inventory.
  5. The company agrees price and terms; nothing binds it until it signs.
  6. Buyers review the opportunity, the license is signed, the data is delivered and the company is paid.
  7. Your reward becomes payable once SourceX has received its fee. No reward is guaranteed.

Before you send the link, compare that structure with the introducer terms you are used to: the payout conditions sit on the rewards page, and the referral earnings calculator walks through the published formula step by step.

Limits and open questions

  • Securities. Fees tied to raising capital or selling a company's securities raise broker registration questions. The SEC proposed a conditional exemption for finders in October 2020 (Release 34-90112), limited to helping issuers raise capital from accredited investors; it was never adopted and never addressed commercial or data-licensing introductions. If any introduction you make touches fundraising or a company sale, take securities advice first. Acquisition introductions work differently again, as the guide to private equity finder's fees explains.
  • Employer and procurement rules. If you work for the buyer, accepting a fee from a supplier you recommend can breach your employer's policies. Disclose it and get approval in writing.
  • Licensed professionals. Accountants, lawyers and financial advisers follow their own rules on referral fees and disclosure, which can be stricter than any contract.
  • Agencies. Agencies that place suppliers with clients have their own norms on who pays; see agency referral fees.
  • Tax. A finder's fee is generally taxable income for the recipient; where to report referral income covers the return.

This is general information, not legal, tax or financial advice. Confirm with your own counsel, tax adviser or professional body before acting.

Next step

If you know a US company whose records could supply AI buyers, register as a partner and send it your referral link, or ask its owner to apply directly at sourcex.si/apply with your code attached.

  1. Step 1Share your linkSend your personal link to a company you know.
  2. Step 2Company appliesThe company applies itself at /apply.
  3. Step 3Buyer selects and paysThe buyer selects and pays for the data and SourceX receives its fee.
  4. Step 4You get your rewardYour share of SourceX fees becomes payable.

Common questions

Who usually pays the finder's fee when a supplier is introduced to a buyer?

Usually the supplier, because it gains a customer it would not otherwise have reached and can fund the fee from the sale. Buyers sometimes pay when they asked the finder to locate a supplier. If both sides offer to pay, disclose that to each of them in writing, and check whether your agreement allows it. In a SourceX introduction, only SourceX pays the partner, out of its own fee.

Is a finder's fee still owed if the supplier and buyer already knew each other?

Usually not, unless the agreement says otherwise. Most introducer agreements exclude parties with an existing relationship, which is why a dated registration of each introduction matters. Introducing a company that is already talking to the other side invites a dispute. SourceX credits the first valid referrer whose introduction leads to a verified company application within the attribution window, so a company that already applied through another valid referrer is credited to that referrer.

How long should a non-circumvention clause last?

Long enough to cover the realistic sales cycle for the deal you are introducing, plus a margin for delays. Short tails suit quick commodity purchases; longer tails suit enterprise contracts and licensing deals that take months to close. There is no standard length, so read the clause for its start date, the deals it covers and whether it survives termination before relying on it.

Do I need a written agreement for a one-off supplier introduction?

Yes. One-off introductions are exactly where informal promises fail, because neither side expects to deal with you again. A short agreement naming the payer, fee base, trigger, tail period and the introduced party is enough, and an email exchange recording those terms is better than nothing. For SourceX introductions, the published program terms and your partner registration serve that purpose.

Can I earn a SourceX reward by introducing a data buyer instead of a data supplier?

The program is built around introductions of US companies that hold valuable operational records and may license them. Rewards are calculated on the platform fees SourceX collects from a referred company's licensing deals, so the introduction that earns a reward is the supplier side. If you know an owner or executive of an eligible company, that is the introduction to make.

Free resources

By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09

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