What searchers can do with the deals they passed on, including a licensing introduction
Searchers can keep passed deals warm, refer them to other buyers with the owner's consent, or introduce owners who won't sell to SourceX for a data license. Re-screen each for 50+ full-time employees at peak (contractors excluded), years of records across many systems and rights to license them, then ask permission. You never touch the data.
What can a searcher do with the deals they passed on?
A passed deal can stay useful in three ways: keep the owner warm for a later sale, hand it to another buyer with the owner's blessing, or, if the company has 50+ full-time employees at peak (contractors excluded), introduce it to SourceX for a data licensing conversation. Only the third works when the owner never wants to sell.
Plenty of owners never reach a sale. Fortune's coverage of McKinsey's great ownership transfer research reports that 92% of small-business market exits happen through closure and only 5% through a sale. That split covers businesses of every size, most far smaller than the companies SourceX works with, so treat it as context, not a forecast for your list.
An owner who turned down your LOI may still hold years of email, quotes, tickets and financial history. A license could bring the company a one-time payment for those records without a sale, and it gives you a reason to stay in touch that has nothing to do with price.
Why are searchers well placed to make these introductions?
You have already done the slow work: found the owner, earned the first call and often walked the floor. By the time you pass, you usually know rough headcount, operating history, the main systems and whether the owner trusts you.
You also know where the line sits. Anything you saw in a CIM, data room or management presentation is usually covered by your NDA, so the introduction rests only on what the owner chooses to share. If an owner asks what a searcher actually is, point them to this plain explanation of search funds.
Which passed deals are worth a second look?
Sort your dead-deal list by the reason you passed. A few reasons rule out a license; most do not.
| Why you passed | Does it rule out a license? | What to check |
|---|---|---|
| Valuation gap: the owner wanted more than you could pay | No | Would the owner consider an exclusive AI-training license instead of a sale? |
| The owner decided not to sell, or not yet | No; a license needs no sale | Is the owner still the decision maker, and will they take your call? |
| Too small for your thesis | Yes, if the company never reached 50+ full-time employees at peak | Peak headcount, not today's |
| Customer concentration | Not by itself | Whether the big customer's contract limits use of records about its work |
| A failed quality of earnings review | Not by itself | Whether someone can still export email, CRM and ticket history |
| Key-person risk: the owner holds the know-how | Only if little is written down | Whether work is documented in systems or lives in the owner's head |
| Agency or outsourcer model built on clients' material | Often, unless the clients consent | Whether those clients own the records |
| You lost to another buyer | Depends | Who owns it now, and whether you know them |
If a passed company went to a holdco or an independent sponsor, the approver changes; the holdco vs search fund vs independent sponsor comparison shows who decides in each.
Illustrative: a self-funded searcher passed on a fictional 140-person regional freight brokerage after the owner refused a seller note. The owner still had more than ten years of quotes, carrier emails, claims tickets and dispatch notes across a dozen systems. Three months later the searcher called, asked permission and sent a referral link; the licensing decision stayed with the owner.
The PASS re-screen for dead deals
Ask four questions per passed company. A clear no on any one parks it.
- Peak headcount: did the company reach 50+ full-time employees at peak, contractors excluded?
- Archives: does it hold several years of documented operations across many systems (email, Slack or Teams, CRM, finance, support, operations), and can someone still export them?
- Sponsor and rights: can the owner, CEO, CFO or another authorized representative sign, and did the company create the records it would license?
- Say-so: has the owner agreed to be introduced, and would they consider an exclusive AI-training license for an agreed term?
The company fit checker gives a preliminary, non-binding read on borderline cases, and who qualifies sets out the full baseline.
When should you bring it up with the owner?
Raise it in a live conversation about the owner's plans, never in a mass email to your CRM.
| Moment in your search | Why it works | What to do |
|---|---|---|
| The pass call | You are explaining honestly why a sale will not work | Mention licensing as an option that needs no sale, and ask if you may follow up |
| An LOI that expires or is withdrawn | The owner has just thought hard about what the business is worth | Wait a few weeks, then raise it as separate from the failed deal |
| You close your own acquisition | Your pipeline is about to go quiet | Sweep passed owners who fit before you archive the CRM |
| Your search ends without a deal | Relationships fade fast once you stop calling | Offer introductions to owners who agreed to stay in touch |
| The owner mentions a system change or retirement | Old systems may be shut off soon | Suggest keeping complete exports, whatever they decide |
How the introduction works without touching the data room
You make the introduction; SourceX and the owner handle everything after it.
- Call the owner and ask whether they want to hear about licensing their records. Forward nothing from your diligence files.
- Register as a partner, then send the owner your referral link (it opens sourcex.si/apply with your code attached) or submit the referral form with only the basic fit details the owner agreed to share.
- SourceX confirms size, history, systems and rights with the owner directly.
- The owner's team completes a data inventory of systems, years covered and what can be exported. No records move yet.
- SourceX and the owner agree one all-in price and the license terms, then AI labs and data buyers review the opportunity.
- If the owner signs, records are prepared under de-identification and redaction rules agreed before any work begins and delivered only with the owner's authorization. The company receives one payment, typically within about 60 days of the invoice once the buyer has selected the data.
- Your reward becomes payable only after the buyer pays and SourceX receives its fee.
What to say to an owner you passed on
For an owner you passed on months ago:
Tell the owner plainly that SourceX pays you a share of its fee if a deal closes. The reward never comes out of the company's proceeds, and saying so first protects the relationship.
Is a finder's fee on a passed deal the same thing?
No. A fee for steering a company sale raises different questions from a reward for a data licensing introduction, so know which one you are being offered.
| What you do with a passed deal | What the payment depends on | What to check |
|---|---|---|
| Hand the company to another searcher or buyer for a success fee | A sale of the company, which may involve a sale of securities if equity changes hands | Federal and state broker-registration rules and their limited exemptions, with securities counsel |
| Send the owner to a banker at a FINRA member firm in return for a fee | That firm's engagement | Whether the firm is allowed to pay you at all |
| Introduce the owner to SourceX | A data license; the owner keeps the company | Your search agreement, your NDA, investor disclosure and the program terms |
What the rules say: Exchange Act Section 15 makes it unlawful for an unregistered broker to effect, or induce or attempt to induce, securities transactions, subject to listed exceptions, and the statutory M&A broker exemption in Section 15(b)(13) covers only transfers of ownership of eligible privately held companies, under conditions. The SEC proposed a limited finder exemption in 2020 but did not finalize it. Neither was written for data licensing introductions, so do not rely on either. Separately, FINRA Rule 2040 bars member firms from paying an unregistered person who would have to register as a result of receiving the payment.
This is general information, not legal, tax or financial advice. Confirm with your own counsel before acting.
How do rewards work for a searcher?
Partners earn 25% of the eligible platform fees SourceX actually collects from the referred company's licensing deals, capped at $100,000 per referred company. The reward is paid only after the buyer pays and SourceX receives its fee; an introduction, a meeting or a signed agreement alone does not trigger payment, and no reward is guaranteed.
Three points matter for searchers:
- Attribution: credit goes to the first valid referrer whose introduction leads to a verified company application within the attribution window, so agree openly with any broker involved who makes the introduction.
- Your investors: a traditional search fund's investor agreements may address outside income linked to companies reviewed during the search. Read yours and tell your investors first; they can also refer companies themselves through the search fund investor referral program.
- After you close: whether to license your own company's records is a decision you take as CEO, with your board; the referral guide for search fund CEOs and ETA operators covers that side.
When should you leave a passed deal alone?
- The company never reached 50+ full-time employees at peak, contractors excluded.
- You only saw a broker's teaser and never spoke to the owner, or the owner asked you not to call again.
- Your NDA or a broker agreement bars contact outside the sale process, and the broker has not agreed.
- The records mainly belong to the company's clients, or are mostly consumer personal data or protected health information.
- Archives were deleted, or nobody can export from the old systems.
- The data is already licensed to someone else for AI training, or a court, trustee or assignee now controls the assets and has not been involved.
Next step
Run the PASS re-screen on your passed-deal list this week and call the owners who fit. When one agrees, register as a partner and send your referral link, or have the owner apply directly at sourcex.si/apply.
- Step 1Share your linkSend your personal link to a company you know.
- Step 2Company appliesThe company applies itself at /apply.
- Step 3Buyer selects and paysThe buyer selects and pays for the data and SourceX receives its fee.
- Step 4You get your rewardYour share of SourceX fees becomes payable.
Common questions
Do I need the owner's permission before introducing a company I passed on?
Yes. Ask the owner first, ideally by phone, and introduce the company only if they agree. Share only basic fit details the owner is comfortable with, such as industry, approximate peak headcount and years in business. Never pass on anything from a CIM, data room or management presentation, because your NDA likely covers it and the owner did not share it for this purpose.
Can I introduce a company that came to me through a business broker?
Possibly, but respect the broker's process. If your NDA or the broker's terms restrict contacting the owner outside the sale process, go through the broker or wait until the engagement ends. The broker may also want to make the introduction, and credit goes to the first valid referrer whose introduction leads to a verified company application, so agree openly who will do it.
If the owner licenses its data, could I still buy the company later?
Yes. A license is not a sale, so the owner keeps the company and remains free to sell it later, including to you. Deals typically grant exclusive AI-training rights for an agreed term, so if you return as a buyer, treat the license like any other material contract: review its scope, exclusivity and term in diligence and check that they fit your plans for the business.
Should a traditional searcher tell search investors about referral income?
Yes, before registering. Investor agreements in a traditional search fund may address outside activities or fees linked to companies reviewed during the search, and investors expect candor about anything connected to deal flow they paid to generate. A short written note covering the introduction, the owner's consent and the fact that the reward comes from SourceX's fee keeps the record clean.
Does the owner pay anything because I made the introduction?
No. The partner reward is a share of SourceX's fee and is never deducted from what the company receives. The owner gets one all-in price with SourceX's fee included and no separate charges, paid as a one-time payment once the buyer selects the data. Saying this upfront helps settle any doubt about why you called back.
How soon could an owner I introduce hear from buyers?
Not immediately. SourceX first confirms fit, the owner's team completes a data inventory, and price and terms are agreed. Once a company is deal-ready, buyers typically respond within about two weeks. Nothing is binding until the owner agrees price and terms and signs, and your reward becomes payable only after the buyer pays and SourceX receives its fee.
Related pages
- What is a search fund? A plain explanation for referral partners
- Holdco vs search fund vs independent sponsor: what differs and who approves a license
- Check Company Fit for Data Licensing
- Which US businesses are a fit for a SourceX data licensing introduction
- A referral program for search fund investors backing several searchers
- How search fund CEOs and ETA operators can make paid data licensing introductions
Free resources
- IRR calculator — Internal rate of return on annual cash flows.
- Business valuation calculator — Enterprise and equity value from EBITDA, your multiple, cash and debt.
- Portfolio data opportunity scanner — Screen several companies in one session.
- All free tools · MCP resource center
By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09
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