RWI underwriting call questions: data, privacy and AI topics to prepare
RWI underwriters usually ask how the company collects and uses personal data, who owns its code and content, what open-source and third-party material it relies on, and how it uses AI. A data license, signed or planned, should be described plainly and with a dated status so it is not treated as a known issue.
What do RWI underwriters ask on the underwriting call?
On the underwriting call, the insurer's underwriters walk through the buyer's diligence and ask the deal team and sometimes the seller's advisors about the areas where the insurer will price risk or add exclusions. In the data, privacy and AI area they typically ask how personal data is collected and used, who owns the code and content, whether any third-party or open-source material is embedded, and whether the company uses or licenses data for AI. A signed or planned data license should be described plainly so it is not treated as an unknown.
Representations and warranties insurance (RWI) is a buyer-side policy that covers losses from unknown breaches of the seller's representations. The underwriting call comes after the buyer's diligence reports are shared and before binding. The seller is rarely the main speaker, but the advisor who prepared the data room often sits in. This is general information, not legal, tax or financial advice. Confirm with your own counsel, tax adviser or professional body before acting.
How the call fits in the timeline
| Stage | What happens | What the seller's advisor does |
|---|---|---|
| Non-binding indications | Buyer collects quotes from insurers | Confirm RWI is expected in the LOI |
| Underwriter selection | Buyer shares the draft agreement and diligence summary | Make sure the data room index is current |
| Underwriting call | Underwriters ask about each diligence area | Prepare short factual answers on data, privacy, IP and AI |
| Draft policy | Exclusions and retention are proposed | Check that nothing the seller disclosed is repeated as a known issue |
| Binding at signing | Policy bound; interim breach statement at closing | Keep the disclosure schedule aligned with the answers given |
Confirmatory work after the LOI is where the facts are tested; see confirmatory due diligence. Time-limits on claims are covered in survival periods for reps and warranties.
Questions to prepare: data and privacy
Underwriters work from the buyer counsel's report, so answers must match what the data room already says.
- A description of the personal data the company holds, who it relates to and where it sits
- The privacy notices in force, and any change in how data has been used since they were issued
- Third-party processors with access, and the contracts that cover them
- Security incidents, regulatory inquiries or consumer complaints over the lookback period, even if minor
- Retention and deletion practice, including what happens to old system archives
- Whether customer contracts restrict use of customer data beyond delivering the service
The cybersecurity due diligence checklist gives the control-level view that sits behind these answers.
Questions to prepare: IP ownership and software
- Who wrote the code and content: employees, contractors, agencies
- Assignment agreements for every contributor, including former ones
- Open-source components and the licenses attached
- Any third-party material embedded in products or training sets
- Ownership of records created in customer engagements
For service businesses, the last item matters: the company may own its own work records but not client-confidential content. See how to redact customer contracts for a data room for the practical side.
Questions to prepare: AI use
Expect detailed questions here, since insurer positions on AI exposure are still developing and vary by insurer.
- Which AI tools employees use, whether a policy exists, and whether customer data goes into external tools
- Whether the company trains, fine-tunes or evaluates any model on customer or third-party data
- Whether the company has licensed or plans to license its records to others for AI development
- Any customer notice or consent relating to AI use of their content
How to describe a data license so it is not carved out
A policy usually excludes matters that the deal team knew about before signing. A data license disclosed late, or described vaguely, risks being treated as a known issue or as a pending matter. Disclosed early and plainly, it is a contract to be reviewed like any other.
- State what it is. The company grants a time-limited right to use a defined dataset to a buyer, usually exclusive for AI training for an agreed term, and keeps ownership. It is a license, not a sale.
- State what it is not. It does not transfer the company, change customer contracts, or involve the company training models.
- Give the dates. Signed, in negotiation, or only being explored. If nothing is signed, say so; nothing is binding until the company agrees price and terms and signs.
- Explain the scope controls. Redaction and de-identification rules are agreed before any work begins, and data is delivered only after an executed agreement and the company's authorization.
- List the diligence done. Rights review, customer-contract check and the inventory of systems.
- Connect it to the agreement. Counsel decides how the purchase agreement treats the license, including any covenant limiting new licenses before closing.
Adjust the wording to the facts; counsel approves anything said to an underwriter. For a primer on the counterparty, see what is an AI data buyer.
Common mistakes
| Mistake | Why it hurts | Fix |
|---|---|---|
| Describing a license as "in the works" without a status | Underwriters read it as a known pending matter | Give a dated status |
| Answers that differ from the data room | Creates an exclusion or a follow-up request | Reconcile before the call |
| Promising no personal data is held | Rarely true for operating businesses | Describe what exists and where |
| Leaving out a retired system | Missing archive can look like deletion | List systems with years and status |
| Treating RWI as the seller's policy | The buyer holds it, so the seller has less control | Coordinate through counsel |
What it means for a referral partner
Advisors who raise records early help the seller avoid a late surprise in underwriting. Run the baseline in who qualifies first, and use the company fit checker for a preliminary, non-binding screen. The wider guide to building an M&A buyer list shows where AI data buyers sit relative to acquirers, and questions to ask a buyer when selling your business is the companion for the other side of the table.
Partners earn 25% of the eligible platform fees SourceX actually collects from the referred company's licensing deals, capped at $100,000 per referred company. The reward is paid only after the buyer pays and SourceX receives its fee; an introduction, meeting or signed agreement alone does not trigger payment, and no reward is guaranteed. Licensed advisors should check their own rules on referral fees and disclosure; see referral opportunities for M&A advisors.
Next step
If a client has a license under discussion, prepare the plain description above before the call. To introduce a company, register as a partner or have the owner apply at sourcex.si/apply.
- Step 1Share your linkSend your personal link to a company you know.
- Step 2Company appliesThe company applies itself at /apply.
- Step 3Buyer selects and paysThe buyer selects and pays for the data and SourceX receives its fee.
- Step 4You get your rewardYour share of SourceX fees becomes payable.
Common questions
Who attends an RWI underwriting call?
Usually the buyer's deal team, its counsel and diligence advisors, plus the underwriters. Sellers' advisors may join for parts of the call, particularly on financial or operational topics. The seller's counsel often reviews the questions in advance. Attendance varies by deal and by insurer, so ask the buyer's counsel who will be on the call.
Can I describe a contemplated data license to an underwriter?
Yes, if counsel agrees. State its status plainly, whether signed, in negotiation or only being explored, and what rights it covers. Vague wording tends to prompt follow-up questions. If nothing is signed, say that nothing is binding until the company agrees price and terms and signs.
Does a data license automatically lead to an RWI exclusion?
Not automatically. Exclusions follow what underwriters see as known, unquantifiable or outside the diligence performed. A license disclosed early, supported by a rights review and a clear contract, is easier to underwrite than one revealed late. The policy terms are negotiated by the buyer and insurer.
What data topics do underwriters raise most often?
Typically privacy practices and incidents, security controls, IP ownership of code and content, open-source use, customer-contract restrictions on data use, and increasingly employee use of AI tools. Prepare short factual answers that match the data room and diligence reports.
Is the seller responsible for the answers given on the call?
The call informs the buyer's policy, but statements may be compared with the representations in the purchase agreement and the disclosure schedule. Keep every answer consistent with the data room and have counsel review them. Do not offer details the company has not verified.
Related pages
- Referral opportunities for M&A advisors
- How to build an M&A buyer list, and why AI data buyers sit on a separate track
- How do you redact customer contracts for a data room without leaking information?
- What is an AI data buyer?
- What is confirmatory due diligence, and what happens after the LOI?
- How long do reps and warranties survive, and how do data licenses affect claims?
Free resources
- Business DSCR calculator — Debt service coverage from cash flow and loan terms.
- MCP ROI calculator — Estimate hours saved, implied savings and first-year ROI from MCP.
- Business exit readiness assessment — A preliminary exit readiness score and checklist for advisors.
- All free tools · MCP resource center
By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09
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