Partner Guide: Using Program Insights in Client Conversations

As a SourceX partner, your role is to identify and introduce US companies that could benefit from licensing their data. When you're speaking with a potential referral, it’s important to clearly articulate SourceX's value proposition while managing expectations about the process and outcomes. This guide offers a practical approach to those conversations.

Understand the Ideal Company Profile

Before you even begin the conversation, internalize what makes a company a good fit for SourceX. This isn't just about finding any company; it's about finding the right company. SourceX is interested in:

• US companies.
• Those with 50+ full-time employees at peak (contractors excluded).
• Companies possessing years of operating records.
• Those with the clear rights to license their data.
• Companies with an authorized sponsor who can champion the initiative internally.

Knowing this helps you quickly assess if a company is even in the ballpark.

What to Ask a Potential Referral

Your primary goal in a client conversation is to uncover if there's a potential fit for data licensing. Ask open-ended questions that explore their data assets and current strategies.

Here are some questions to consider:

• "How does your company currently leverage its proprietary data beyond its core operations?" (This helps identify unmonetized data assets.)
• "Have you ever considered licensing your data to external partners, perhaps for AI development or research?"
• "Are you aware of the growing demand from AI labs and data buyers for high-quality, specialized datasets?"
• "What are your current challenges or opportunities related to data management and potential monetization?"
• "Do you have a clear understanding of the data assets your company owns and controls, and the rights associated with them?"
• "From a strategic perspective, how does your company view the future of data value and its role in the broader economy?"

Listen carefully to their responses. They'll tell you if they have data, if they understand its value, and if they're open to exploring new avenues for it.

What to Share About SourceX

Once you've established a potential interest, introduce SourceX as the solution for efficient and secure data licensing. Focus on SourceX's core mission:

"SourceX is the enterprise data transaction layer for AI. We manage the entire data licensing process, from sourcing and rights review to delivery and payment. Our goal is to connect companies like yours with AI labs and data buyers looking for specific, high-quality datasets."

Key points to emphasize:

• Efficiency: SourceX streamlines a complex process, saving companies time and resources.
• Security & Compliance: SourceX handles the intricacies of rights review and payment, ensuring compliance and secure transactions.
• Monetization Opportunity: It offers a clear path for companies to monetize their valuable data assets without developing internal licensing infrastructure.
• Focus: SourceX manages data licensing transactions; it does not train AI models. Partners never handle company data.

Managing Expectations: Clarity on Control and Outcomes

It's crucial to be clear that the company retains full control throughout the process and that SourceX facilitates, rather than dictates. Here's how to phrase this:

"SourceX's role is to help you explore and execute data licensing opportunities. However, it's very important to understand that your company always maintains complete control over its data and all decisions."

"Nothing is ever delivered, sold, or licensed without your company's explicit approval and agreement on all terms. SourceX acts as your facilitator and expert guide through the licensing process. We will present opportunities and manage the logistics, but the ultimate decision-making power and the scope of any engagement rests entirely with your company."

"SourceX helps manage data licensing from sourcing and rights review to delivery and payment, but your company always determines what data, if any, is licensed, to whom, and on what terms. Your company's legal counsel will review and approve all agreements."

Rewards for You (Illustrative Example)

Should your introduction lead to a successful licensing deal, you, as a SourceX partner, are eligible for a reward. Remember to always use the program's specified tokens when discussing rewards.

"As a partner in the SourceX referral program, I earn 25% of the eligible platform fees SourceX actually collects from any successful licensing deals. These rewards are capped at $100,000 cumulative per referred company. This reward is a share of SourceX's fee and is never deducted from what your company receives – it's a separate incentive for my referral."

By following these guidelines, you can have productive and transparent conversations with potential referral companies, increasing your chances of making successful introductions.

--- Refer a company · How rewards work