Your First Month: A Data Referral Plan for Venture Platform Teams

As a venture platform team, you're uniquely positioned to unlock new value for your portfolio companies. SourceX provides a frictionless path for companies to license their enterprise data to AI labs and data buyers. This guide outlines a structured first-month plan to integrate data licensing referrals into your existing support framework.

Week 1: Understand the Program and Identify Candidates

Start by familiarizing yourself with the SourceX partner referral program. Understanding the fundamentals will ensure you identify the right opportunities within your portfolio.

• Review program mechanics: Understand that partners earn 25% of the eligible platform fees SourceX actually collects from the referred company's licensing deals, up to $100,000 cumulative per referred company. Remember, rewards become payable only after the buyer pays and SourceX receives its fee. A lead, meeting, or signed agreement alone does not trigger payment.
• Identify eligible portfolio companies: Focus on US companies that meet the baseline criteria:

• 50+ full-time employees at peak (contractors excluded).
• Years of operating records.
• Rights to license the data.
• An authorized sponsor who can champion the initiative.

Self-assessment questions for potential companies:

• Does this company have proprietary datasets that could be valuable for AI training or analysis?
• Is their data well-organized, or could it be readily prepared for licensing?
• Does the leadership team understand the value of data monetization?

Week 2: Initial Outreach and Education

Once you have a list of potential candidates, begin your internal outreach. The goal this week is to educate your portfolio companies on the opportunity and gauge their interest.

• Draft an internal email/memo: Explain how SourceX facilitates data licensing for AI, managing everything from sourcing and rights review to delivery and payment. Emphasize that the partner reward is a share of SourceX's fee and is never deducted from what the company receives. Clarify that SourceX manages data licensing transactions and does not train AI models.
• Schedule introductory calls: Offer to discuss the data licensing opportunity directly with interested portfolio company leadership. During these calls, focus on:

• The benefit to them: Accessing new revenue streams from their existing data assets without impacting their core business.
• The process: SourceX handles the complexities of licensing.
• The requirements: Reiterate the eligibility criteria (US company, 50+ FTE, data rights, authorized sponsor).

• Address common questions: Be prepared to explain that SourceX is headquartered in Los Angeles, California. Legal and mailing address: 16192 Coastal Highway, Lewes, Delaware 19958.

Week 3: Prepare for Introduction

For companies that show strong interest, prepare them for a warm introduction to SourceX. This step is crucial for a smooth handoff.

• Gather essential company information: For each interested company, collect:

• Company name and website.
• Primary contact person (ideally the authorized sponsor) and their title/email.
• A brief overview of the data they might be interested in licensing.

• Pre-qualify internally: Double-check that the company still meets the baseline requirements, especially regarding the number of employees and data licensing rights. This avoids unnecessary introductions for ineligible companies.
• Draft introduction emails: Prepare personalized introduction emails for each company, introducing them to SourceX. Explain that credit goes to the first valid referrer whose introduction leads to a verified company application within the attribution window.

Week 4: Make Introductions and Initiate Tracking

With everything prepared, make the introductions and set up your tracking system.

• Make warm introductions: Send the prepared introduction emails to SourceX, including the portfolio company's designated contact. Follow any specific instructions from the SourceX platform for making referrals to ensure proper attribution.
• Establish tracking: While there's no specific attribution window length to share, it's vital for you to internally track the date of each introduction. This will help you monitor progress and understand the flow of your referrals. Ensure you have a system to log:

• Company name.
• Date of introduction.
• Key contact at the company.
• Status (e.g., "Introduced," "Application in progress," "In discussion with SourceX").

By following this structured first-month plan, your venture platform team can effectively launch its data licensing referral initiative, creating new opportunities for your portfolio companies and your fund.

Refer a company · How rewards work