Your First Month: A Referral Plan for Business Brokers

As a business broker, you're uniquely positioned to connect companies with new opportunities. The SourceX partner referral program offers a way to leverage your network by introducing US companies to data licensing for AI. This guide outlines a structured first-month plan to help you get started.

Week 1: Understanding the Opportunity & Identifying Candidates

Your first step is to fully understand what SourceX does and the specific criteria for referred companies. SourceX is the enterprise data transaction layer for AI, managing data licensing from sourcing and rights review to delivery and payment. We do not train AI models.

• Review Program Details: Familiarize yourself with the referral program's terms. You'll earn 25% of the eligible platform fees SourceX collects, capped at $100,000 cumulative per referred company. Remember, rewards become payable only after the buyer pays and SourceX receives its fee.
• Define Ideal Client Profile: Focus on US companies with a strong foundation. Ideal candidates:

• Have 50+ full-time employees at peak (contractors excluded).
• Possess years of operating records.
• Own the rights to license their data.
• Have an authorized sponsor willing to engage.

• Initial Client List Compilation: Go through your existing client database. Who among your past or present clients fits the criteria? Create a preliminary list of 5-10 companies that could benefit from licensing their data to AI labs and data buyers.

Week 2: Strategic Outreach & Preparing for Introductions

With a clear understanding and a candidate list, focus on making informed and effective introductions. Credit goes to the first valid referrer whose introduction leads to a verified company application within the attribution window.

• Research Potential Data Assets: For each company on your list, consider what type of data they might possess that could be valuable for AI. Think about operational data, historical records, or proprietary datasets.
• Craft Your Introduction: Plan how you'll approach each company. Explain the value proposition clearly: SourceX helps companies unlock value from their proprietary data without impacting their core business. The partner reward is a share of SourceX's fee and is never deducted from what the company receives.
• SourceX Resources: Utilize any provided SourceX materials to help explain the service. Remember, you never handle company data yourself; your role is solely to make the introduction.

Week 3: Making Introductions & Follow-Up

This week is about action: reaching out to your identified companies and initiating the referral process.

• Direct Introductions: Make direct introductions via email or a warm call. Emphasize that this is an exploratory conversation for them, with no obligation.

• Example Introduction Point: "I've come across an interesting opportunity with SourceX, a platform that helps companies like yours monetize their proprietary data by licensing it to AI labs and data buyers. Given your extensive operational history and data assets, I thought this might be a valuable avenue to explore."

• Facilitate Initial Contact: Once a company expresses interest, guide them to the SourceX referral link or application process. Ensure they understand that their application must be verified for the referral to be valid.
• Log Your Referrals: Crucially, keep a meticulous record of each introduction, including the date, company name, contact person, and any follow-up actions. This will be vital for tracking.

Week 4: Tracking & Nurturing

Your work doesn't end with the introduction. Consistent tracking is key to managing your pipeline and understanding attribution.

• Establish Tracking System: Set up a simple system (a spreadsheet works well) to monitor the status of each referral. Include columns for:

• Company Name
• Date of Introduction
• SourceX Application Status (e.g., "introduced," "applied," "verified")
• Notes on Communication
• Start Date of Attribution Window
• Potential End Date of Attribution Window

• Monitor Application Status: While you won't have real-time access to their internal process, you can periodically check in with your referred companies (without being intrusive) to see if they've completed their application with SourceX.
• Review & Refine: At the end of the month, review your efforts. What worked well? What could be improved for next month? Update your client list with new potential candidates.

By following this structured first-month plan, business brokers can effectively launch their data licensing referral efforts with SourceX, building a foundation for future success. Anyone can join from any supported country, but licensed professionals should always check their own rules on referral fees.

Refer a company · [How rewards work](/earn]