Referral partnerships for wealth advisors who serve business owners
Wealth advisors who serve business owners can join SourceX's partner program and introduce owner clients whose companies have 50+ full-time employees at peak and years of operational records. A records license can add pre-liquidity cash without selling equity. Clear compliance first: firm approval, conflict disclosure to clients and your own professional standards.
Why wealth advisors are well placed to make these introductions
Wealth advisors who serve business owners see the company long before the liquidity event. You review the owner's balance sheet every year, you know how much of their net worth sits in one private business, and you are often the first to hear that they are tired, thinking about a sale or worried a buyer won't meet their number.
That makes you a natural center of influence for a records license. A company with 50+ full-time employees at peak and years of operational records may be able to license those records to AI labs and data buyers for a one-time payment while the owner keeps the business. For an owner who wants some cash outside the company before a sale, or instead of one, it is a new option to place next to the pre-liquidity planning you already do.
Other advisors on the client's team may also be partners, such as the owner's business broker or exit planning advisor. Credit goes to the first valid referrer whose introduction leads to a verified company application, so agree up front who will make the introduction.
Which owner clients in your book fit
Look at the operating company, not the client's investable assets.
| Signal | What to look for | Why AI buyers care |
|---|---|---|
| Size | 50+ full-time employees at peak, contractors excluded | Enough people produce enough connected records |
| Age of the business | Several years of documented operations, with older archives intact | Long histories show how work and decisions changed |
| Kind of work | Professional services, B2B software, IT services, engineering, logistics, distribution, a manufacturer's back office | Work runs through email, tickets, projects and approvals |
| Systems | Many tools in daily use: email, Slack or Teams, CRM, accounting, ticketing, project and file systems | Linked systems capture whole workflows |
| Rights | The company created the records; client contracts don't reserve them | Buyers need clean rights before delivery |
| Owner mindset | Open to licensing, not selling, a defined dataset for an agreed term | The owner must sponsor and sign |
Owners of agencies and outsourcers need a closer look, because their records often belong to their own clients; the page for agency owners explains why.
The 3C owner screen
Three questions decide whether an introduction is worth making.
- Company: is it a US company with 50+ full-time employees at peak and several years of operating history?
- Content: does it keep its own records across many systems, and can someone still export them?
- Consent: will the owner, or an authorized executive, sponsor a license and agree to be introduced?
If all three are yes, the company fit checker offers a first, non-binding screen without asking for contact details, and who qualifies lists the full baseline.
Clear compliance before your first introduction
Referral compensation from a third party can create a conflict of interest, so clear it in advance, not after.
- Tell your firm. Describe the program to your chief compliance officer and get written approval before you register. If you are also a registered representative, note that the SEC approved FINRA's new Rule 3290 on outside activities on September 15, 2026, replacing Rules 3270 and 3280, and that the existing rules apply until FINRA announces an effective date (FINRA update).
- Ask about conflict disclosure. Ask compliance whether the arrangement must be disclosed to clients, for example in your firm's Form ADV brochure or advisory agreement, and in what words.
- Check your professional standards. If you hold a designation such as CFP, review how its standards treat compensation disclosure and conflicts.
- Disclose when you recommend publicly. If you mention SourceX in a newsletter, webinar or social post while earning referral rewards, FTC staff guidance says the connection should be disclosed clearly and close to the recommendation (FTC Endorsement Guides FAQ).
- Get the client's permission before sharing their name or any detail about their company.
- Have tax paperwork ready. US partners are asked for a Form W-9 so payments can be reported (IRS, About Form W-9); ask your own tax adviser how referral income should be treated.
This is general information, not legal, tax or financial advice. Confirm with your own compliance team, counsel or professional body before acting.
When to raise it in the client calendar
| Moment | Why it opens the door | Question to ask |
|---|---|---|
| Annual review | You are already looking at concentration in the business | How much of your net worth is still inside the company? |
| Year-end tax planning | Liquidity and timing are on the agenda | Would a one-time payment this year or next change your plan? |
| Estate plan update | The owner is thinking about who inherits what | What records has the company built that a successor would inherit? |
| After a failed or stalled sale | The owner wants progress without a buyer | Would you look at an option that doesn't involve selling? |
| Business valuation update | The owner is asking what drives value | Which systems hold the longest history of how the company works? |
| Before a system migration | Old platforms may be retired and archives lost | Will someone keep a full export before the old system goes? |
If a sale has just collapsed, the guide on what to do after a business sale falls through covers that conversation.
How the introduction works
You make the introduction and step back; you never handle the company's records.
- Register as a partner and get your referral link.
- With the client's permission, share the link, which opens the company application with your referral code attached, or enter the company's details in the referral form yourself.
- SourceX confirms size, history, data breadth and rights with the owner or an authorized executive.
- The company lists its systems and years of history in a data inventory.
- The owner accepts one all-in price and the terms, or declines. Nothing is binding before signature.
- Buyers review. Once the company is ready for buyers, responses typically arrive within about two weeks. After signing, delivery follows the redaction rules set before any work began, and the company receives a one-time payment.
What to say to an owner client
Build the disclosure into the script so it is never an afterthought.
How rewards work for a wealth advisor
Partners earn 25% of the eligible platform fees SourceX actually collects from the referred company's licensing deals, capped at $100,000 per referred company. Payment comes only after the buyer pays and SourceX receives its fee; introductions, meetings and signed agreements do not by themselves trigger a payment, and rewards are not guaranteed. The reward is a share of SourceX's fee, so it never reduces what your client's company receives. Your firm decides whether you may accept it and how it must be disclosed.
When not to bother
- The company never reached 50+ full-time employees at peak (contractors excluded).
- Its records are mostly patient files, claims data or consumer personal data.
- The company is in a sale process and a buyer holds exclusivity.
- Old systems were switched off without exports.
- The owner wants recurring income; a license pays once.
- Your firm has not approved the arrangement.
Next step
Run your ten largest business-owner relationships through the 3C screen and note which clear all three questions. Once compliance has signed off, register as a partner and make the first introduction, or share your referral link so the owner can apply at sourcex.si/apply.
- Step 1Share your linkSend your personal link to a company you know.
- Step 2Company appliesThe company applies itself at /apply.
- Step 3Buyer selects and paysThe buyer selects and pays for the data and SourceX receives its fee.
- Step 4You get your rewardYour share of SourceX fees becomes payable.
Common questions
Do I need my firm's approval before joining a referral program?
Assume yes. Compensation from a third party for client introductions is commonly treated as an outside activity and a potential conflict of interest, so compliance will want to review it before you start. The exact obligations depend on your registrations and your firm's policies. Describe the program to your compliance officer, get written approval, and ask how the arrangement should be disclosed to clients before making any introduction.
Is the referral reward paid by my client?
No. The reward is a share of the platform fee SourceX collects from the referred company's licensing deals, so it never reduces what the company receives. The company is quoted one all-in price with SourceX's fee included and no separate charges. You should still tell the client that you receive a share of SourceX's fee if a deal closes, in the way your firm's disclosure rules require.
Will SourceX contact my client directly after the introduction?
Yes. Once you have made the introduction with the client's permission, SourceX works directly with the owner or an authorized executive on qualification, the data inventory, pricing and the agreement. You do not manage the process or handle any records. Whether you stay informed along the way is up to your client, so agree that with them when you make the introduction.
Can I introduce a client whose company is outside the United States?
Not at present. Introductions are limited to US companies, although partners themselves can be based in any supported country. If your client owns businesses in several countries, only the US operating company can be considered, and it still has to meet the baseline: 50+ full-time employees at peak, several years of documented operations, rights to license its records and an authorized sponsor.
How should I treat license proceeds in the client's financial plan?
Treat them as a possible one-time payment, not recurring income, and leave them out of the plan until the company has signed. Deals depend on buyer demand, and payment typically lands within about 60 days of the invoice, after the buyer has selected the data. The money goes to the company, so how it reaches the owner and the tax effect are questions for the client's CPA.
Related pages
- Liquidity planning for business owners: a pre-liquidity guide for wealth advisors
- Referral opportunities for business brokers
- Referral opportunities for exit planning advisors: where data licensing fits
- Referral opportunities for agency owners
- Check Company Fit for Data Licensing
- Which US businesses are a fit for a SourceX data licensing introduction
Free resources
- Referral earnings calculator — Hypothetical partner earnings with the per-company cap.
- Cash conversion cycle calculator — DIO, DSO, DPO and the cash conversion cycle.
- Operational data inventory builder — List systems, record types, years held and owners.
- All free tools · MCP resource center
By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09
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