Finder vs broker-dealer: the difference and what it means for referrals

A broker-dealer is a securities intermediary that must register with the SEC unless an exemption applies; a finder is an informal label with no federal registration category. The line depends on activity tied to securities transactions. A commercial introduction for a data license involves no sale of securities, yet no rule addresses it directly, so confirm with counsel.

The short answer

If an introduction you are paid for can lead to someone buying or selling securities, the finder-versus-broker question is real and needs securities counsel. If you introduce a company to a commercial service, such as licensing its operational records through SourceX, no securities change hands. That fact alone does not settle your position, so confirm with counsel how your activities and compensation are treated rather than assuming any finder exemption covers you.

The distinction matters most to M&A advisors, sell-side bankers, independent sponsors and anyone holding a FINRA registration, because their day jobs sit next to securities transactions even when a particular introduction does not.

What the law says about brokers and finders

A broker is defined by activity, not by title. Section 15(a)(1) of the Securities Exchange Act makes it unlawful for a broker or dealer to use the mails or interstate commerce to effect, induce or attempt to induce securities transactions unless registered, subject to listed exceptions, and section 15(a)(2) lets the SEC exempt brokers by rule or order. The SEC's guide to broker-dealer registration explains the definitions and the registration path: Form BD, membership in a self-regulatory organization, SIPC and state requirements.

Finder has no statutory definition and no federal registration category. In October 2020 the SEC proposed a conditional exemption that would have let natural persons act as finders helping issuers raise capital from accredited investors, in two tiers. The SEC's own 2025 meeting notice confirms it was proposed but never finalized.

The topic is live again. An SEC advisory committee recommended in February 2026 that the Commission address finders, and Chairman Atkins said that regulatory uncertainty deters individuals from serving as finders and companies from engaging them. Recommendations and speeches are not rules.

Section 15(b)(13), the statutory M&A broker exemption, took effect on March 29, 2023, the same day SEC staff withdrew their 2014 M&A Brokers no-action letter, as Morrison Foerster reported. It covers brokers effecting securities transactions solely in connection with transferring ownership of an eligible privately held company, broadly one with no registered securities and with EBITDA under $25 million or gross revenues under $250 million in the prior fiscal year, and it carries further conditions. Greenberg Traurig's alert notes that it does not cover capital raising and does not preempt state registration. It concerns securities transactions in M&A; it does not address introductions for a data license.

Finder vs broker-dealer side by side

DimensionBroker-dealerFinderCommercial introduction for a data license
Legal statusDefined in the Exchange Act; registration required unless exemptInformal label with no federal registration categoryA commercial referral, not a defined securities role
What is introducedBuyers or sellers of securitiesUsually investors or acquirersA US company to a data licensing platform
Typical activitySoliciting, advising, negotiating, sometimes handling fundsIntroductions, sometimes moreOne introduction plus basic fit information
CompensationCommissions and success fees on transactionsOften a fee tied to closingA share of SourceX's collected fee, paid after the buyer pays
Who oversees the activitySEC, FINRA and state securities regulatorsThe same regulators, if the activity amounts to brokeringDepends on your facts; your professional body, firm policies and contract terms apply
Federal reliefRegistration or a specific exemptionThe 2020 proposal was never adoptedNone is claimed; counsel should review your facts
Who negotiates deal termsThe brokerVariesSourceX and the company; the partner does not
What changes handsSecuritiesUsually securities or a businessA license to use data; the company keeps ownership

When the broker question is live for an M&A advisor

Whenever securities are part of the transaction you are paid on. The table separates the common situations.

SituationWhat to checkWho to ask
A sell-side process for a private company's stock or membership interestsWhether every section 15(b)(13) condition is met, plus your state's rulesSecurities counsel
Introducing equity or debt investors to a clientBroker registration; the finder proposal offers no reliefSecurities counsel
A FINRA member firm offers to pay you for introductionsFINRA Rule 2040 bars members from paying unregistered persons who would need to register to receive the paymentThe paying firm's compliance team and your counsel
You hold a FINRA registrationOutside activity rules: the SEC approved new FINRA Rule 3290 on September 15, 2026 to replace Rules 3270 and 3280, and the existing rules apply until FINRA announces an effective dateYour firm's compliance team
Introducing a client to SourceX to license operational recordsYour engagement letter, firm policy, professional rules and client disclosureYour counsel or professional body
The same client is also selling a business, for example through a carve-outHow the license interacts with the deal, and keeping the two fee arrangements separate and disclosedDeal counsel and the client

For the commercial meaning of the term itself, see what a finder's fee is.

How a SourceX referral reward is structured

These are the facts a counsel review will ask about. The partner introduces a US company through the referral form or a referral link and gives basic fit information. SourceX then qualifies the company, the company completes a data inventory, SourceX and the company agree price and terms, AI labs and data buyers review the opportunity, and the deal closes with delivery and payment to the company. The partner does not negotiate price, advise on terms, handle funds or touch data.

Partners earn 25% of the eligible platform fees SourceX actually collects from the referred company's licensing deals, capped at $100,000 per referred company, payable only after the buyer pays and SourceX receives its fee. The reward comes from SourceX's fee and is never deducted from what the company receives. No shares or other securities of the company are bought or sold; the company keeps ownership of its data and grants a license. The page on when you get paid sets out the payment timing.

These facts help a lawyer analyze your position. They are not a legal conclusion, and nothing here says any exemption or safe harbor applies to SourceX partners.

Disclosure and consent good practice

  • Get the client's permission before sharing its name with anyone.
  • Tell the client in writing that you may receive a reward from SourceX's fee, and that it does not reduce the client's proceeds.
  • Keep the referral separate from any M&A engagement fee, and check your engagement letter for terms on outside compensation.
  • Share fit facts only; never forward, upload or describe confidential records.
  • Keep a dated file of the disclosure, the client's consent and the introduction.

Questions to ask your counsel

  1. Do any of my activities on this introduction amount to inducing a securities transaction?
  2. Does my state regulate paid business introductions or finders separately?
  3. If I am FINRA-registered, does my firm need to approve this as an outside activity, and under which rule?
  4. Does my engagement letter restrict outside compensation or require specific disclosure?
  5. How should the reward be documented and disclosed to the client?

This is general information, not legal, tax or financial advice. Confirm with your own counsel, tax adviser or professional body before acting.

Next step

Put these facts in front of your counsel once and keep the answer on file, then register as a partner. The referral overview for M&A advisors explains how introductions sit alongside a mandate, and the company fit checker gives a quick read on a client before you raise it. Companies that meet the baseline in who qualifies can also apply directly at sourcex.si/apply.

Common questions

Is finder a legal status under federal securities law?

No. Federal securities law defines brokers and dealers but has no registration category for finders. Whether someone must register depends on what they actually do in connection with securities transactions, not on what they call themselves. The SEC proposed a limited finder exemption in 2020 for helping issuers raise capital, but it was never finalized, so the label alone gives no protection.

Does the M&A broker exemption cover a data-licensing referral?

It is not designed to. The exemption in Exchange Act section 15(b)(13) concerns brokers effecting securities transactions solely in connection with transferring ownership of an eligible privately held company. A data license transfers no ownership of the company and involves no securities. That makes the exemption the wrong reference point, and counsel should analyze the introduction on its own facts.

Do state securities laws matter too?

Yes. States run their own registration regimes for broker-dealers and their agents, and the federal M&A broker exemption does not preempt state requirements. A paid introduction that touches securities can raise state questions even where a federal exemption applies. Some states also have profession-specific rules for commercial introductions, so check the rules where you and the client are based.

Can a FINRA-registered representative join a referral program?

Possibly, but only through the firm's process. Registered persons generally must tell their firm about paid outside activities. The SEC approved FINRA Rule 3290 in September 2026 to replace the current outside business activity and private securities transaction rules, with an effective date still to be announced. Until then the existing rules apply, so ask compliance before registering or making any introduction.

Is the SEC about to adopt a finder exemption?

Nothing final had been adopted as of the sources reviewed for this page. The 2020 proposal was never finalized, and an SEC advisory committee recommended in February 2026 that the Commission address finders. The proposals discussed so far concern helping companies raise capital, not commercial introductions, so it is worth watching but not something to plan around.

Free resources

By SourceX Partnerships Team · Published 2026-10-09 · Updated 2026-10-09

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